05.04.08
Posted in Online PR at 11:20 am by admin
John Tozzi from Business Week, practically declared Online Reputation Management Services as the industry itself, recently through the article “Do Reputation Management Services Work?” and the interview with John Battelle.
As the value-added content for the mentioned article, there are the 12 slides covering the management of a company’s online reputation, where is very clear that the online reputation management strategy is actually social media optimization strategy.
ORM and SMO are very advanced online PR activities, with a lot of proactive work, but the reality is that a majority of companies use reactive response to the negative online coverage, as Andy Beal wrote in his article, as the reaction of the online reputation management service industry declaration.
The activities regarding the suppress of a negative online coverage on the search engines - Search Engine Reputation Management, are practically a reversed SEO. SEO practitioners extend theirs services, and a companies are only cover the problem, away from solving it.
It means that we are so far away from a mass use of the proactive strategies regarding the online reputation management.
Btw. If you like this article, you can vote for it on Sphinn.com.
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04.21.08
Posted in E-marketing, Online PR at 4:48 pm by admin
Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive “conversations” on their own blogs. In other words, is it easy to post the comment on their blogs, and what are the benefits of posting comments on the most influential blogs.
Today, I read the article “Who Are The Top Tech Bloggers?” from TechCrunch, and now I want to cover subjects - Who are the most influential bloggers, and how they interact with their users/site visitors. I am using as example only a several of the most influential bloggers, and you can extend this “observation” by your own opinions (please do).
Who is missing?
First, I have to notate that mentioned TechCrunch’s list, within the more influential (and better) list AdAge Power 150, do not have the all needed sources to discuss the most influential blog sources, or bloggers.
For example, in my opinion one of the world’s leading e-marketing expert is Dave Chaffey, and I did not see his blog around some lists of the most influential bloggers. He is maybe the only person I read about (including his books) who combine the REAL e-marketing science knowledge, with the REAL e-marketing practice.
It is the pretty similar situation with the E-consultancy news-blog. E-consultancy services, within the services provided by MarketingSherpa.com (Sherpa Blog), are the most serious online services related to e-marketing and e-commerce industries (in general) for the professionals in these fields.
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04.19.08
Posted in Online PR at 10:04 pm by admin
This article is about how to put the brand positioning (brand awareness and brand recognition) in the context of online reputation management and social media optimization activities. In addition, there is the separation of SMO activities on the technical and communication level of online engagement.
To achieve the strategic approach for the implementation of social media optimization (SMO), there is a need for the framework through which will be possible to facilitate the activities, related to online the reputation management strategy and its implementation in a social media optimization activities. This framework should be done in the accordance with the desired image sent by an organization in online environment.
Brand/Reputation Management and Social Media Optimization Matrix
Proposed framework – “Brand/Reputation Management and SMO Matrix” (inspired by Rohit Bhargava, “Social Media Optimization”) represents two different brand perspectives, related with the organization’s goals in a social media environment, and its repercussions for an organization’s reputation: Brand Awareness and Brand Recognition SMO activities.
Online Reputation Management and Tactics
Developing online reputation strategy and tactics in the field of social media activities depends on the brand perspective, or on the actual online/offline brand position in the minds of users [1]. If two different organizations have the same strategic goals (see picture below), unknown organization will have different activities to achieve desired goals, comparing to an organization with a well developed reputation and brand architecture. “Brand/Reputation Management and SMO Matrix” is the proposed answer to the different organization’s activities, related to the brand position.
Brand/Reputation Management and SMO Matrix
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04.14.08
Posted in Online PR, SEO/SEM at 11:14 am by admin
Scott Hendison have a very interesting article about current state of link building, and he actually talks about that the best SEO technique is – publicity!
It is not a SEO business anymore, and it was not ever.
From the time Google came on the spot, there was the three part SEO business practice: on-site optimization (HTML/URL code optimization, text optimization) and off-site optimization. The best results with the text optimization and the off-site optimization (link building) is always done the best with the people who have the publicity creation knowledge.
It means that the best SEO practice is about more than 90 percent the publicity business, and it is more and more obvious…
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04.02.08
Posted in Online PR at 11:36 am by admin
The study “New Media, New Influencers and Implications for the Public Relations Profession” was conducted by a team of Fellows of the Society for New Communications Research, from September 2007 - November 2007.
Survey Methodology and Sample
The population of interest was “social media power users,” i.e., communications professionals with a deep knowledge and heavy usage pattern of social media tools including blogs, podcasts, online video,social networks, and other new and emerging communications tools and technologies.
Of those organizations surveyed, 78% use blogs, 63% use online video, 56% use social networks and 49% use podcasts in their organization’s communications initiatives. The total sample size for the survey portion of the study was 297 communications professionals: 37% of whom were public relations / marketing communications professionals working within an agency, 35% of whom were in-house public relations and corporate communications professionals; 22% were public relations and marketing communications consultants; 4% worked for media companies and 2% were advertising and/or brand marketing professionals.
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03.25.08
Posted in Online PR at 9:44 pm by admin
Last days, when I search for Social Media Releases (Technorati.com tag search for SMR, SMPR, SMNR…), I find more and more (let’s say it) not good articles about this issue (hype, buzz). Although there are great basic articles about SMR (e.g. Brian Solis is my favourite - he should create the e-book about it), I agree with Brian Oberkirch, Stowe Boyd, Todd Defren, and others (old posts, but still fresh), that there is a long road for the better use of SMR.
When you look some SMR examples (there are some very ineresting cases, like Ford SMR series), you can see the links for Del.icio.us, Technorati.com, Digg.com (…) searches; and it is very hard to found any interaction (some user engagement efforts from SMR authors), there.
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03.05.08
Posted in E-business at 1:30 pm by admin
Northcliffe International, subsidiary of the international corporation Daily Mail and General Trust, became strategic partner of Infostud.com, gaining ownership of 25% of this Serbian Internet company. The aim of partnership is a joint development and strengthening of Internet market in Serbia, and Infostud will continue to be run by its founders, who retain 75% shareholding.
Infostud runs leading websites for the employment and education in Serbia, which had almost 12 million visits during last year. Site www.infostud.com is one of 10 most visited domestic websites in country (according to alexa.com), and poslovi.infostud.com is number one jobs website, through which more than 3.500 companies looked for employees, so far.
„Daily Mail is corporation with experience in managing great number of websites and other media, throughout the world, which is important reason for us to enter this partnership. We felt that they believe in Infostud, share our vision for business expansion, and that it is a company with which we can make good personal and partnership relations“, says Branislava Gajić, manager of Infostud.
Daily Mail and General Trust has 150 companies within, in Europe, USA and Australia. Investing in Infostud is part of Northcliffe International’s strategy for Internet business development, especially in jobs advertising, and partnership has been carried out through Lapcom Ltd, its Hungarian media division.
“We are really pleased with the development that Infostud has shown in last years. We were impressed by the quality of management and strongly believe that the new joint venture will be able to improve faster in Serbia and will be a strong part of our operation in the region?, says István Szammer, managing director of Northcliffe International Central European operation.
Northcliffe International is also owner of most visited jobs site in Croatia, www.moj-posao.net, with which Infostud last year achieved cooperation in terms of employment in the region, as well as employment websites in Slovakia, Hungary and other countries.
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02.28.08
Posted in Web (general) at 3:07 pm by admin
BELGRADE, February 28, 2008 — Serbian National Register of Internet Domain Names (RNIDS) informs Serbian and international public that registration of the new Internet domain names of the Republic of Serbia with .rs extension, will commence on Monday, March 10, 2008 at 12h noon.RNIDS will accept requests for registration of new .yu domain names until Friday, February 29, 2008 at 12h noon. After this date registration of new .yu domain names will no longer be possible. All .yu domain names registered until this date will continue to function normally at least until September 30, 2009.
Registration of new .rs domains will be conducted through 27 Serbian companies, which were accredited by RNIDS as the accredited registrars of .rs domain names.
List of the accredited registrars of .rs domain names, as well as detailed rules and procedures regarding .rs registration and transition from .yu to .rs, are available at Web site www.rnids.rs.
Some interesting domains with .rs TLD
I think that there will be some “easy money” making with some of the domains with .rs extension, specially Web 2.0 names, such as:
You.rs, Blogge.rs, Love.rs, Move.rs…
For the people in Serbia it will be interesting to by .in.rs domains like love.in.rs (love in Republic of Serbia), meet.in.rs, sex.in.rs, etc.
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02.23.08
Posted in E-marketing at 11:35 am by admin
Several days before, Jonathan Miller became the chairman of online advertising company OpenX. Mr. Miller is former AOL CEO, and he was responsible for the move from AOL’s ISP business model to advertising business and revenue model.
In the same time, OpenAds ad serving open source software company, re-branded itself to OpenX. One of the main reasons they mentioned for this move, is to create the environment to have the range of products/services, not only the ad serving solution.
These two recent events could be the moves towards Sean Ammirati’s interesting idea for the creation of open source ad network, as the potential threat of Google’s online advertising dominance.
As Mr. Ammirati said before, it would be interesting to watch the development of OpenX business and revenue models.
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