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Kako izbeći korak unazad: Vodič kroz izazove ažuriranja sadržaja i servisa

Suočavanje s problemima kada vaš novi sadržaj ili servis ne dostiže kvalitet prethodnog, može biti zastrašujuće za svaku odgovornu osobu i kompaniju koja je pokušala da unapredi svoj digitalni nastup.

Koliko vam se dopada kada platforme kao što su YouTube i LinkedIn eksperimentišu sa plaćenim servisima i oglašavanjem, tako što vam stalno izlaze njihove ponude?

Ovi primeri bi trebalo da pokažu kako svako ažuriranje sadržaja ili servisa nosi sa sobom rizik od nazadovanja iskustva njihovog korišćenja. Ovaj blog post istražuje kako da se nosimo s ovim izazovima i kako da osiguramo da naše svako novo ažuriranje unapredi, a ne pogorša korisničko iskustvo.

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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