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Koje su dve najčešće tehnike privlačenja kupaca i zašto?

Pitanje iz naslova ovog blog posta sam postavio na FB grupi Marketing za početnike kao "trik pitanje". Razlog zašto sam ga tako nazvao je da pomognem da se dođe do odgovora, tako što sam napomenuo da te dve najčešće tehnike privlačenja kupaca se ne spominju često kada se raspravlja o tehnikama/taktikama marketinga. Dodatno sam napomenuo da kada se tačan odgovor vidi, niko ne bi trebalo da posumnja u njega. Odgovor na ovo pitanje je:
  1. POPUST (Cenovna strategija, segment podsticaja za kupovinu - prodajna promocija)
  2. PREPORUKA (WOM - Word Of Mouth - "Od usta do usta", Social Proof - preporuke i mišljenja kupaca koja se postavljaju na sajtove)
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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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