fbpx

Projekat „Modelovanje digitalnog marketinga“: Priručnik + Video vodič + Onlajn obuka

Možda ste primetili da poslednjih godina nisam bio naročito aktivan na društvenim mrežama. Objave su mi postale retkost, a o digitalnom marketingu sam gotovo potpuno prestao da pišem. Ovaj period neaktivnosti nije bio slučajan. Naime, tokom pandemije, digitalni marketing je doživeo ogroman porast interesovanja, ali nažalost i nepreglednu „buku“. Broj marketing „gurua“, kurseva i obuka eksplodirao je, dok je kvalitet informacija drastično opao. Odlučio sam da ne doprinosim toj buci i umesto toga posvetio sam se osmišljavanju projekta koji pruža jasan, praktičan i temeljan odgovor na izazove digitalnog marketinga. To je projekat „Modelovanje digitalnog... Opširnije »

Ostali tekstovi

Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

Other blog posts