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“Uvod u kreiranje i vođenje uspešne e-trgovine” – Jedinstven kurs za početnike i iskusne e-trgovce

Ovaj kurs iz e-trgovine, kroz mnoštvo primera i konkretnih saveta, daje odgovore na najvažnije probleme u radu početnika i iskusnih e-trgovaca. Poslednjih godinu dana bio sam u situaciji da nekoliko puta pripremam savete za e-trgovine u različitim fazama razvoja - od toga kako uspešno pokrenuti e-prodavnicu, do toga da rešavam probleme veoma iskusnih e-trgovaca. Ispostavilo se da sam tada svaki put potvrdio jednu od osnovnih postavki iz knjige "Digitalni Pre-Marketing": Napredovanje u poslovanju ima mnogo veće šanse (i mnogo je lakše) kada se zna što veći broj konkretnih narednih koraka - kada znate šta je sledeće što treba da radite da bi ste došli do značajno boljih... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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