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Koliko ste dobri u poslu kreiranja sadržaja? – Content Maturity Model

Ako postoji želja za značajnim napredovanjem iz oblasti kreiranja sadržaja (copywriting, content creation), jedan od načina ubrzanog napredovanja u ovoj oblasti jeste razumevanje i usvajanje različitih metodologija koje unapređuju znanje kreiranja sadržaja.

Zašto je važno poznavanje različitih metodologija kreiranja sadržaja i šta je Content Maturity Model?

Postoji veliki broj metodologija koje opisuju različite načine kreiranja i unapređenja sadržaja, a ovom prilikom fokus je na metodologiji koja ima za cilj da odredi nivo znanja pojedinca ili kompanije u kontekstu efekata kreiranja sadržaja - Content Maturity Model (Content Capability Model).

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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