fbpx

Šta je Performance Branding? Prvi marketing megatrend posle mnogo godina!

Uvodne napomene: Ovaj tekst nije primarno namenjen početnicima iz oblasti (digitalnog) marketinga, što znači da ga je verovatno potrebno pročitati više puta. Tematika obrađena na ovoj stranici je u vezi sa kvalitetnim spajanjem kratkoročnih i dugoročnih načina promocije, u kontekstu merenja njihovih efekata (Direct Response Marketing). Linkovi do relevantnih članaka na temu Performance Branding-a se nalaze na kraju ovog teksta. Preporuka je da se pre čitanja ovog teksta pročitaju linkovani tekstovi o osnovama digitalnog marketinga i brendinga, koji su dati u nastavku (radi podsećanja i boljeg razumevanja ovog članka): Opširnije »

Ostali tekstovi

Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

Other blog posts