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Kako je pandemija jasno izdvojila kompanije koje dugoročno razmišljaju o svom poslovanju?

Verovatno ste primetili podatak da je posle 15 do 30 dana posle proglašenja pandemije u martu 2020. g. neverovatno veliki broj kompanija u svetu najavio da će morati da proglasi uskoro bankrot. Nije potrebno mnogo znanja i mudrosti da se zapitamo kakve su to kompanije koje imaju velike prihode i dobre parametre poslovanja, a da kada dođe neka kriza ne mogu da izdrže bez prihoda ni mesec dana? Ovaj tekst se ne bavi tematikom razornih efekata aktuelne svetske krize u jednom delu privrednih grana (kao što su ugostiteljstvo, turizam, avio saobraćaj...). Tema ovog teksta prikaz razlike u postavci poslovanja kompanija u odnosu na dugoročne efekte poslovanja, i kako se takva postavka... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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