Predavanja na Ekonomskom fakultetu u Podgorici – E-poslovanje

U martu počinjem sa predavanjima na Magistarskim studijama Ekonomskog fakulteta u Podgorici, u svojstvu gostujućeg profesora. Predavaću kao jedan od tri profesora na predmetu Informatička ekonomija, i to deo koji se odnosi na e-poslovanje.

Interesantno je da sam pripremajući materijal za strukturu predavanja, kao i za sam sadržaj, koncept… našao sam online veliki broj različitih izuzetno kvalitetnih predavanja na Internetu koja raspravljaju teoretsku i praktičnu osnovu e-poslovanja, a najinteresantniji deo mi je bio vezan za strategije i modele E-poslovanja.

Na ovom mestu prikazaću nekoliko primera e-business modela:

Timmers (1998)

E-shop Value chain integrators
E-procurement Virtual communities
E-auction Collaboration platforms
E-mall Third-party marketplace
Information brokers

Applegate (2001)

25 models in four major categories:
Focused distributor (e-tailers, market-places, aggregators, infomediaries)
Portal (horizontal, vertical, affinity)
Producer (manufacturer, info services)
Infrastructure (ISP, hardware, software)

Rappa (2002)

30+ models in nine major categories:
Brokerage (e.g., buyer aggregator, auctions, search agent, marketplace)
Advertising (e.g., portals, free model, attention marketing, bargain discounter)
Infomediary (e.g. registration)
Merchant (e.g., virtual store)
Manufacturer (i.e., disintermediation)
Affiliate (i.e.,click-through purchase)
Community (e.g., knowledge networks)
Subscription
Utility (i.e., pay as you go)

Weill and Vitale (2001)

Eight “atomic business models” that can
be combined, like atoms into molecules,
to represent a way of doing e-commerce:
Content provider
Direct to consumer
Full service provider
Intermediary
Shared infrastructure
Value net integrator
Virtual community
Whole of enterprise

Hartman and Sifonis (2002)

Five “e-conomy” models:
E-business storefront
Infomediary
Trust intermediary
E-business enabler
Infrastructure providers

Po mom mišljenju, najinteresantnije modele imaju Rappa i Applegate. Ovaj prvi sam više puta koristio u predavanjima, i može dobro da se iskoristi za objašnjavanje odabira načina online poslovanja.