BusinessWeek: Reputation Management Services Industry = SEO & SMO?
John Tozzi from Business Week, practically declared Online Reputation Management Services as the industry itself, recently through the article "Do Reputation Management Services Work?" and the interview with John Battelle.
As the value-added content for the mentioned article, there are the 12 slides covering the management of a company's online reputation, where is very clear that the online reputation management strategy is actually social media optimization strategy.
ORM and SMO are very advanced online PR activities, with a lot of proactive work, but the reality is that a majority of companies use reactive response to the negative online coverage, as Andy Beal wrote in his article,...
Brutal Force of the Influential Bloggers! Do You have a good Comments Experience With Them?
Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive "conversations" on their own blogs. In other words, is it easy to post the comment on their blogs, and what are the benefits of posting comments on the most influential blogs.
Today, I read the article "Who Are The Top Tech Bloggers?" from TechCrunch, and now I want to cover subjects - Who are the most influential bloggers, and how they interact with their users/site visitors. I am using as example only a several of the most influential bloggers, and you can extend this "observation" by your own opinions (please do).
Who is missing? ...
Social Media Optimization and the Brand/Reputation Management
This article is about how to put the brand positioning (brand awareness and brand recognition) in the context of online reputation management and social media optimization activities. In addition, there is the separation of SMO activities on the technical and communication level of online engagement.
To achieve the strategic approach for the implementation of social media optimization (SMO), there is a need for the framework through which will be possible to facilitate the activities, related to online the reputation management strategy and its implementation in a social media optimization activities. This framework should be done in the accordance with the desired image sent by an...
Is SEO Business More Than 90 Percent the Publicity Business?
Scott Hendison have a very interesting article about current state of link building, and he actually talks about that the best SEO technique is – publicity!
It is not a SEO business anymore, and it was not ever.
From the time Google came on the spot, there was the three part SEO business practice: on-site optimization (HTML/URL code optimization, text optimization) and off-site optimization. The best results with the text optimization and the off-site optimization (link building) is always done the best with the people who have the publicity creation knowledge.
It means that the best SEO practice is about more than 90 percent the publicity business, and it is more and more...
Study: Communications Professionals on New Influensers and Theirs PR Profession Impact
The study "New Media, New Influencers and Implications for the Public Relations Profession" was conducted by a team of Fellows of the Society for New Communications Research, from September 2007 - November 2007.
Survey Methodology and Sample
The population of interest was “social media power users,†i.e., communications professionals with a deep knowledge and heavy usage pattern of social media tools including blogs, podcasts, online video,social networks, and other new and emerging communications tools and technologies.
Of those organizations surveyed, 78% use blogs, 63% use online video, 56% use social networks and 49% use podcasts in their organization’s...
