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27 Mar
Comments Off on How a Single Prompt Became a Smart Digital Brand Strategy Tool?

How a Single Prompt Became a Smart Digital Brand Strategy Tool?

Category: AI Implementation

Digital Brand Positioning GPT
The story of  Digital Brand Positioning GPT

INTRODUCTION

Digital Brand Positioning GPT is the AI tool in Chat GPT (Explore GPTs), for the creation of structured digital brand positioning reports, based on a web search data, for brands, URLs and people’s names. This free AI tool is basically an automation of the optimized prompt. I present this AI tool here in four parts:

Part 1: Strategic Launch-point, as a start (for a immediate use of Digital Brand Positioning GPT) Part 2: How I Learned to Optimize a Prompt and Build the Digital Brand Positioning GPT Part 3: How to Understand Your Brand’s Digital Presence in Minutes With Digital Brand Positioning GPT Part 4: How to Use the...

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Author: Dragan Varagić, 27/03/2025
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1 Jul
Comments Off on BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

Category: E-marketing

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In...
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Author: Dragan Varagić, 01/07/2015
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3 Mar
Comments Off on Native Ad Types Proposition: Native Advertising Matrix

Native Ad Types Proposition: Native Advertising Matrix

Category: E-marketing

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)...
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Author: Dragan Varagić, 03/03/2013
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19 Jun
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Social Media Strategy Templates Recommendations

Category: E-marketing

When I develop online communication strategy for the client (as well as any other strategy development), I like to consult the available frameworks, worksheets, guidelines, or any other strategy document templates. I found that there are three large groups of a social media strategy documents (it is hard to find the documents related to online communication stuff beyond social media ), which are related to its use for the particular development of a social media strategy: 1. Useless articles and other documents (mainly promotional ones with a "hidden knowledge"). Many people miss the difference between a strategy development and a tactics deployment. 2. Motivational...
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Author: Dragan Varagić, 19/06/2010
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20 Dec
Comments Off on Online Media Landscape 3.0

Online Media Landscape 3.0

Category: E-marketing, Online PR

When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs' video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation). Online Media Landscape 2009/2010 - The line between classic and online media is blurring When the media is perceived in the context of online influence, there is no exact line between the types of social media and the classic media. The focus should be on the target groups, and the goals of an organization, considering reacing a right audience. Brand Media Brand Media combines...
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Author: Dragan Varagić, 20/12/2009
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