Is there any democracy in a technology creation and inovation?
In the TY Times article "In a Highly Complex World, Innovation From the Top Down", it is argued about new trends related to Social media:
"Armed with inexpensive digital tools and networks, ordinary people can band together to push their own innovations. They also can hijack existing technologies, taking them in directions only dimly envisioned by the original creators."
I do not thing that democracy is in open source communities and social media projects/sites, specially when it is about some business model. For example, there are plethora of 5 minutes created Web forums, but count how many of them have more than 1.000 subscribers, and of that number who has the real money from some Web...
Integrated SEO Approach (SEO 2.0) – The Issue for Marketing Operations Management
Google Universal Search will change the SEO market landscape, and SEO activities has to be spread to variety of digital assets, as it is said by Lee Odden on Online Marketing Blog. I recommend to read the very detailed article about implications of Google Universal Search from Danny Sullivan.
In brief, depending on what users search for, the results page on Google Universal Search could feature sections with images, video, links to book content, maps or local business listings.
SEO implications for integrated search results were obvious before (this is not a new approach to the presentation of search results), but now, day-to-day activities of SEO people have to be spread with the...
Web Site Structure Management (WSSM) 2.0
Six years ago I created the Web Site Structure Management (WSSM) concept. In 2002 I published this concept within the broader perspective of On-Site Marketing Concept (soon, I will elaborate this concept on my blog), in my book in Serbian language "The Guide Through Internet Marketing's Heaven and Hell". In this post there is the explanation of new perspectives regarding WSSM concept in Web 2.0 environment.
Definition of Web Site Structure Management
In 2001 I defined WSSM as
...the way to organize Web site's domains, directories, and navigation on different Web pages, according to customer needs, using content management software with implemented Web Site Structure Management...
Visitor Engagement – Ongoing Trend
I stumbled upon very interesting article from Dave Chaffey blog about Internet marketing trends in 2007 (very interesting Web sources about collecting data on Web trends, in this post). One of those trends to watch in 2007 is visitor engagement (VE).
I agree with Mr. Chaffey that the most appropriate definition of visitor engagement is:
"Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand"
The most discussed part of the visitor engagement is the metrics of this trend. Very detailed observations about VE metrics can be found in five parts article of Eric T. Peterson's WebAnalyticsDemistified blog (I, II, III, IV, V - very...
Astroturfing or not, can you recognize it?
In last year or so, there were intensified Anti-Astroturfing campaigns related to online environment. The term Astroturfing originates from the artificial grass brand AstroTurf, and it refers to fake grassroots campaigns related to political and marketing/PR issues.
Here are some Astroturfing examples and case studies.
Recent issues related to Astroturfing activities can be found in US automobile industry (Led by Detroit’s Big Three and Toyota Motor Corp., the industry is launching print and radio ads, warning consumers that fuel regulations under consideration by the U.S. Senate would lead to higher vehicle prices and smaller and less safe vehicles).
False identities...
