How to use the future before others even see it.
Future In Practice is your early view of the future — turned into practice.
Noise doesn’t win markets. Clarity does.
That’s the principle behind this project: a newsletter and knowledge hub (soon also in Serbian) designed for those who don’t want opinions, but foresight they can use in real work.
Note: All links in this article are from the newsletter links (accept for the last-one). There are on the Substack service and they are subscribers-based content.
Why Now?
We’re living through a shift bigger than the rise of social media.
AI is not just another tool. It’s changing how companies grow, how people create, and how value itself is measured.
Most are lost in hype, endless content, and fragmented analysis. What’s missing is clarity you can act on.
What This Is — The Core Promise
At its core, Future In Practice is a system. Not more noise — but a way to make the future usable now.
Each issue focuses on one future-shaping theme — AI, value, business development, marketing, or the creator economy — and distills it into clarity you can apply.
How It Works — The Compass
Every issue follows the same repeatable formula:
- Story — frames the shift, gives context, explains why it matters now.
- Model — strips away complexity, makes the idea clear.
- Tool — checklist, template, or fast-start guide you can apply today.
(Premium adds a fourth layer: Trend Foresight — the critical AI + digital shifts shaping the next 12–18 months.)
This is why every issue is not just readable, but usable.
What You Get — The Outcomes
By following the Compass, you gain:
- Clarity — you understand the future before it’s obvious.
- Action — tools to apply in practice, right away.
- Advantage — growth, retention, and scale that compound over time.
- Foresight (Premium) — the signals that decide next year’s winners and losers.
Proof — Issue #1: Started with Value Hub (10x Value)
The first edition sets the tone: Beyond Value: The 3 Pillars That Change Everything.
Here’s where the future already appears:
- Concepts few talk about today — Value Architecture, the role of the Value Architect, and the 10x Value Economy. These are not mainstream yet, but will define competitiveness in the next decade.
- The 3 Pillars of Value — Promise ? Effect ? Operating Model — shifting value from a “marketing message” to a systemic driver of business performance.
- Practical delivery — instead of just reading, subscribers get a 15+ minute audio overview, two fast-start tools, and frameworks that turn theory into practice immediately.
The Effect
Future In Practice is not just a newsletter. It’s an operating system for clarity.
It shows you what this project is, why it matters, how it works, and what you get — all in one clean framework.
That’s what makes it unique. That’s why it stands out.
Subscribe free — and start using the future today.
