Kategorija: Online sales
Opinions and advices about increasing sales in online environment.
The Closer You Are to Direct Sales, the More You Earn
Build and grow the revenue you control — the system for stable, scalable, controllable growth.
Core idea: Margin and control are functions of proximity. The further you are from the customer, the more margin you surrender and the less control you keep. Affiliates and resellers can extend reach and scale—but they always tax your...
Big Mistake: Site Sales Based Entirely on the Online Communication
From the beginning of my online adventure, I had the opinion that the best thing on the Web is: all marketing and sales activities can be run online, if you have an appropriate online business model.
It took for me several years, when I realized that the online sales (and marketing, also) activities should be only the part of complete ...
