Google completes Advertising OS
It is said several times in the past, like Owen Thomas said it these days for Google's acquisition of DoubleClick, that Google creates Advertising Operating System, similar what Eric Schmidt said in Wired interview.
The platform which unites AdWords, AdSense, Radio/TV/print ads, and now DoubleClick, is definitely something relating to Advertising OS.
In my opinion the battle between Microsoft, Yahoo and Google will continue (the war is not over), but there is a place for smaller "Advertising OS"(several ones), still.
Private Label Rights (PLR) Re-invented
Private Label Rights (PLR) is the variation of Private Label brand concept, which is extended to written text. Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. The famous examples of Private Label are Wal-Mart brands, as the lower-cost alternatives to name brand products.
Private Label Rights allow you to change anything about the written text (labeled with that kind of rights), so that you effectively make it your own work. This is the similar concept to Ghost Writing, accept it is not a custom to re-write something that professional writer did for you. PLR is very actual these days, because the rise...
“Know-Wow” viral marketing concept
My friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) has very interesting viral marketing concept - "Know Wow". As it is obviously seen, the interesting phrase is created as the mash-up of two phrases: "Know-how" and "Wow Effect". The second phrase is related to viral marketing issues.
Ivan says: "In the extremely competitive business environment today meeting your customers’ expectations and needs is required; however it is no longer enough. In order to survive and win you have to go the EXTRA MILE. You have to go beyond people’s expectations: you have to be loved! You have to WOW them!"
The concept is very interesting because it combines real knowledge and...
XPRL – Public Relations XML
I read the article from Emerald archive, and I stumbled upon the reference from the xprl.org Web site. Some blog posts about XPRL can be found here.
Definition: "XPRL (Extensible Public Relations Language) is an open specification for an XML-based language being developed for the public relations sector. XPRL is similar to the Extensible Business Reporting Language (XBRL), but more specific to public relations applications. The aim of the U.K.-based XPRL initiative group is to standardize the way that industry-specific computer data is stored and shared over the Internet. According to the XPRL Steering Group, the new schema-based markup language will benefit not only public...
Referrer SPAM Rage
I am really pissed of because of enormous number of referrer SPAM I receive at this blog (that is the reason for the comment subscription). That's the situation for a months, but until recently those were only standard Viagra/amphetamine combinations, very nicely visible in the stats referrer table (with # sign).
Several days ago I received referrer from some pingdom.com (I will not give them a link) with the form of the URL pingdom.com/monitor/www.draganvaragic.com. Of course, this is only a SPAM for their services.
I really hate this, and I hope that this post will be a part of the campaign for people NOT TO SIGN to do business with them.
