Different approaches to the e-marketing strategy
As it can be seen as the search result on the different search engines (I teach on my classes that it is more wise to search through different SEs, not one search engine only), e-marketing strategy has really a lot of variations, in description by different authors.
At the subject e-marketing on the undergraduate studies I teach one of the approaches to the e-marketing (and e-business) strategy. At the same subject on the postgraduate (applied) studies I present the range of different approaches to e-marketing strategies (same is applied to other areas of e-marketing and e-business). After the lectures, students have to use different approaches, to explain their e-marketing strategy on...