Pay-Per-Action will become mainstream
After Google announced beta test of PPA AdWords service two days ago, there were near 900 blog posts about Google PPA at Technorati. In this post I will try not to "echo" this very important news. The primary emphasis is on the impacts of this move, when Google put it operational worldwide (I am not from USA to test it).
I recommend first to read very good article from TechCrunch (if you did not do it already).
PPA is near to sales
When Google decides to move towards PPA advertising, this is very big thing, although there are players in this field (e.g. Snap Search Engine). If we look at the development in the field of PPC advertising (40% share of all online advertising market),...
Blog popularity by TLA Blog Juice mashup service
There are several site popularity tools, very widely used for the web site reputation calculation - Google PR, Alexa, Netcraft, etc.
Text Link Ads service is known for very good affiliate program, as well as for 100 $US credit on their Google PR link building service. It has very interesting free blog popularity tool - TLA Blog Juice Rank (Score).
Blog Juice Score is interesting mashup service which combines four rating services:
1. Approximate number of Bloglines subscribers. 30% of the complete score.
2. Alexa rank of the site. 15% of the complete score.
3. Technorati rank of the site. 30% of the complete score.
4. Technorati inbound links for the site. 15% of the complete...
PR 2.0 as Anti-Fetish Overview
When you try to search for PR 2.0, there are enough interesting texts about it - I recommend to read PR 2.0 Essentials Guide, first. Nearly all of the articles I found about this subject, are related strictly to the techniques, and there is a few talks (writings) about the appropriate strategies which are related to new PR phenomenon.
It would be great to emphasize that all of online PR strategies and the activities matters, and the start can be the Reputation Management. There is very informative article about online reputation monitoring, by Andy Beal.
PR 2.0 and/Vs. Marketing 2.0
All of those acronyms are influenced by Web 2.0 (interesting article - PR 2.0 Vs. Web 2.0, by Brian...
E-business Conference “E-trgovina” is powered by IEEE
The 7-th Conference on electronic commerce and electronic business E-trgovina 2007, the largest regional event in this field, will be traditionally held in Palic (Serbia), in the period from April 18, to April 20, 2007.
Several days ago, the local chapter of IEEE Serbia accepted to became the Technical Sponsor of "E-trgovina" Conference. All members of IEEE have 10% discount on the registration fees.
I participate in this event as the member of Management and Program Committee, for 6 years. In addition, this year I will have the presentation "Online Credibility achievement methods".
Web 2.0 Vs. Page Impressions and CPM
JICWEBS recently announced that they use unique users as the mandatory measurement metric from January 2007.
After the Web 2.0 tipping point, there is the rise of the question about appropriate measures with Web 2.0 (Ajax), Flash and RIA. In previous months there are several interesting posts that argues this question, such as the question about Web 2.0 measurement standards (Eric T. Peterson), Mark Baatse's post about measuring Web 2.0, or the measurement replacement proposal by Steve Rubel.
When it is not talked about the online advertising models Page Impressions and CPM are already not used for KPI. Conversion and Return of Investment (ROI) are the measurement key phrases which...
