My friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) has very interesting viral marketing concept – “Know Wow”. As it is obviously seen, the interesting phrase is created as the mash-up of two phrases: “Know-how” and “Wow Effect”. The second phrase is related to viral marketing issues.
Ivan says: “In the extremely competitive business environment today meeting your customersâ€™ expectations and needs is required; however it is no longer enough. In order to survive and win you have to go the EXTRA MILE. You have to go beyond peopleâ€™s expectations: you have to be loved! You have to WOW them!”
The concept is very interesting because it combines real knowledge and creativity, both needed for viral marketing activities.