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31 Oct
3 comments

Multilingual Twitter or not?

Category: E-marketing

For months I had the problem with the interaction on my Twitter account, because I have to see how to handle English and Serbian conversation on some propper way.

The problem is in the fact that when I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand the statusses, and it could be very boring to them. I experience myself the same issue with some persons with a multilingual Twitter accounts I follow, and often I miss something important from those people. The reason is - I did not have enough attention regarding a lot of tweets in other language(s).

Finally, yesterday I got the tweet from ...
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Author: Dragan Varagić, 31/10/2009
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29 Jul
Comments Off on What is Social Media Capital?

What is Social Media Capital?

Category: E-business, E-marketing

Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (...) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media... It is indicative that many social media experts use the term "Social Capital" to clarify and define the benefits of an organization's use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media. Defining Social Media Capital Social capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks...
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Author: Dragan Varagić, 29/07/2009
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14 Mar
1 comment

What is Content Marketing Management?

Category: E-marketing

There are a lot of things going around on the very important concept of Content Marketing, including the establishment of the popular blogs covering this subject. "Content marketing represents the different marketing formats  that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases[...]" While reading the articles related to content marketing basics, it can be said that only a few of them are not "captured" with the sole writer's professional perspective:
  • The people from software development/sales background (e-CMS) mostly emphasize the production of a different content formats (content as the product of some programming - ...
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Author: Dragan Varagić, 14/03/2009
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25 Feb
2 comments

Twitter Rank Spam Example

Category: E-marketing

I recently found the interesting example of the hoax Twitter rank creation. It is related to a numerous following Twitter action, which produces a significant number of "automatic followers".
This means that after a time, with some number of tweet post, this account could be seen as relevant - according to number of followers.
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Author: Dragan Varagić, 25/02/2009
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12 Dec
3 comments

Frameworks Analysis for Social Media

Category: E-marketing

For the training and consulting business related to social media optimization (or company's use of social media), it is very useful to have a framework (some people call it - success map) which defines general steps for the incorporation of a social media activities in the company's business processes. After the development of the framework of a particular activities, it is much easier to create the detail map of the business processes and the responsibilities, needed to develop and maintain a social media activities within the company. I researched a number of proposed frameworks for social media (optimization), and I found several very useful works. Here is the review of nine...
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Author: Dragan Varagić, 12/12/2008
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