External Link Icon – Small Part of Web Credibility

From the moment when Wikipedia introduced its external link icon (), it is matter of time (my estimation is next 12 months) when that effect will become de facto standard. It will happen when NYTimes.com introduce external link icon on its Web pages. The Web Content Accessibility Guidelines 1.0 state: "Clearly identify the target of each link. [Priority 2] Link text (The rendered text content of a link) should be meaningful enough to make sense when read out of context -- either on its own or as part of a sequence of links. Link text should also be terse." Depending on how this checkpoint is read, this could mean that every external link should be identified within the link text...
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Author: Dragan Varagić, 28/09/2006
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E-business models taxonomies – History, comparison and the future

There is the need for majority of researched e-business models to be mentioned at one place (although those are not all existing business models on the web), and commented if needed (I use it at e-business postgraduate studies IIM/EURO). At the end of this article I mentioned three "new" e-business models, based on the variation of several existing ones. Timmers (1998) E-shop Value chain integrators E-procurement Virtual communities E-auction Collaboration platforms E-mall Third-party marketplace Information brokers Viehland (1999) He has identified three new or emerging business models that are made possible by the Web: - Virtual retailer - Distributed storefront -...
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Author: Dragan Varagić, 24/09/2006
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Interesting Google PR Phenomena

For a long time I have Serbian version of the blog with Google PR 5. This blog is accessible through address draganvaragic.com/weblog. In addition, I did the sub-domain redirection to Serbian blog at blog.draganaragic.com (also PR 5). When I created blog in English, I put permanent URL to blog.draganvaragic.com. The PR of the sub-domain is the same, although the PR of the new blog is 0, of course. I hope that the explained phenomena will influence better position of the new blog, before the permanent PR change from Google :)
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Author: Dragan Varagić, 28/08/2006
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Internet advertising ethics and credibility issues

There is need to look at various codes of ethics (the professional code of conduct) in areas of Internet marketing, Internet advertising and SEO, and to see that a little is said (accept SEO Code of Conduct) about site visitor rights when he/she stumble upon annoying ads and various misleads on a different Web sites. It is generally known that the advertising style on the web sites is in a direct correlation with online credibility. It means that a too much and aggressive online advertising, leads to online credibility degradation. But, it is not always the case... (more…)
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Author: Dragan Varagić, 27/08/2006
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MySpace.com Success – Secret or Not?

When I prepared the article about MySpace.com success for PC Magazine - Serbia, I found the articles on several online places, where is said that the success of MySpace.com IS the secret. It is said because a lot of similar sites exists, maybe even more functional than MySpace.com. When those people come to that site(s) they do not see anything special there... For the understanding the MySpace.com phenomena I recommend to read VanityFair article "Will Success Spoil MySpace.com?" (very detailed). For the understanding of Generation @ the recommendation is Business Week Article "The MySpace Generation": "The MySpace generation, by contrast, lives...
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Author: Dragan Varagić, 22/08/2006
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