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Top e-marketing and Online PR Blogs

Inspired by the Mack Collier post about top 25 marketing blogs (according to Alexa rating), I created the first draft of the TLA Blog Juice list of the best e-marketing and online PR blogs. The list will evolute, but for now here are the scores: Top 20 Internet marketing blogs 1. http://www.alistapart.com/ 9.3 2. http://blog.searchenginewatch.com/ 8.6 3. http://www.problogger.net/ 8.5 4. http://www.micropersuasion.com/ 8.3 5. http://www.mattcutts.com/blog/ 8.3 6. http://www.seobook.com/ 8.3 7. http://www.seroundtable.com/ 8.3 8. http://www.ducttapemarketing.com/weblog.php 8.2 9. http://www.marketingpilgrim.com/ 7.9 10. http://www.toprankblog.com/ 7.9 11. ...
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Author: Dragan Varagić, 28/05/2007
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New Functionalities on DraganVaragic.com Blog

Today I finished with adding new features to this blog. The most important feature is the possibility that you can add comments on the posts, without registering to the blog. I choose Cryptographp plugin, and I am satisfied with it, for now. Several weeks ago I add PostRatings plugin, you may noticed it at the end of the posts. It is interesting Ajax functionality. I replaced WP-Notable plugin for the submission to social network services, with ShareThis plugin. It uses less space, it has good Ajax functionality, and adds email posting. I also added Related Post plugin, which has the similar functionality as previous Terms2Tags plugin. In addition, I enabled recent posts to be seen...
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Author: Dragan Varagić, 25/05/2007
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Visitor Lifetime Value as the PPC optimization tool

Visitor Lifetime Value (VLV) is the phrase derived from Customer Lifetime Value (CLV), and it was introduced in the very interesting article "Trade PPC for VLV: Visitor Lifetime Value Metric Makes Money" by Greg Howlett. VLV is the metric, according to Greg Howlett, "which refers to how much profit you can expect to generate from a visitor, not on just the first visit, but for all follow-up visits and orders." The purpose of this metric is to determine the price per click you want to pay for some keywords (keyphrases), the group of keywords, or the keywords related to adequate products or services. In the given example site conversion rate is 1 %, average profit per order is $50 and...
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Author: Dragan Varagić, 24/05/2007
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SearchStatus Firefox Plugin Now Includes Compete Site Rankings

One of the most useful Firefox plug-ins I use at Firefox browser is SearchStatus. It is the great tool for SEO/SEM (I also like very much SEO Quake in Google Results), but I use it most for the evaluation of the Web sites I found interesting, but I do not know much about them yet. In new version, this tool includes the visual manifestation of Compete site rankings, beside standard Google PR and Alexa Rating. Compete rank is interesting in many ways, but the most interesting for me is the estimation of the number of unique visitors per day (it can be seen on SearchStatus with the right click on the Compete bar). As I tested for the several sites I know the exact number of visitors, the...
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Author: Dragan Varagić, 16/05/2007
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Widget Advertising – Trend to Do Something About

Widgets (or Gadgets) are rich media applications that are easy to build, customize and add to a Web site. There is the difference between desktop widgets (operates from single computer) and Web widget, which are accessible to all Web site visitors. Widgets are being turned into advertising delivery systems, during last year. Recently, Google announced to put their Gadget Ads in beta testing, and the service will be operational until summer. Of course, Google is not the first player in this field, but it is the most important. According to actual AOPUK research about emerging mega trends regarding online content, the focus is definitely on Participation, On-demand, Mobility and ...
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Author: Dragan Varagić, 09/05/2007
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