One of the problems lies in the fact that a lot of money is spent in order to have measurable results in online advertising, but it is not a case in general, only some advertisers achieve a really good ratio between ad placements, no. of ads served and actual results, with the fair (sustainable) price for an ad campaign.
Advertising Revenue Model Strategy: Customer Engagement & Cost per Influence
In last three years, beginning with Ross Mayfield’s introduction with the term Cost per Influence (CPI), there is still the need for “practical and meaningful standard of measuring a websites true the value from an advertisers perspective�.
GLOCAL 2.0 Conference, Skopje – Blogging: Evolution Treated as Revolution
GLOCAL 2.0
Blogging: Evolution Treated as Revolution
May 8-10, 2008
New York University Skopje
Skopje, Republic of Macedonia
The International Conference Glocal 2.0: Blogging: Evolution Treated as Revolution invites researchers and practitioners (bloggers) for a discussion and analysis, as well as for sharing thoughts and experiences on the emerging networked society we live in.
We invite you to submit a paper proposal in the proposed areas of interest:
1. Blogging and Journalism
2. The information flow within the blogosphere
3. Topical clusters in the blogosphere
1. Topical blogs – sports, culinary, politics, etc.
2. PR blogs and blogs in education
4. Citizen... IAOC: Fall 2007 Season of an Educational Online Marketing Program
Mr. David Reich, Interim Executive Director, IAOC , asked me to publish the announcement regarding the Internet marketing communications education hosted by International Association of Online Communicators (IAOC). IAOC is a nonprofit professional organization devoted to the sharing of knowledge and information among professionals, educators and students in the fields of online public relations and marketing communications.
The program is called "This Week on IAOCblog.com" and takes place on www.iaocblog.com from Oct. 15 - Nov.16, 2007.
Here is the complete announcement:
Subject: Industry Experts Blog Hot Topics in Online Marketing
The International Association of Online...
Service Level Agreements (SLAs) and Online Reputation Management
This writing is dedicated to the subject of taking the next level of online reputation, within the use of service level agreements (SLAs). If the responses are positive, I will write the separate articles regarding the particular SLA issues in areas of online PR and Internet marketing.
Back to the basics and research...
At the IBM Website there is the interesting article about Web services SLA and a competitive market of services, which drives the need for service level agreement adoption:
“Many businesses (customers, clients) are demanding service-level agreements (SLAs) that guarantee the reliability of the online services they pay for.[...]
SLAs offer service providers a...
Is there any democracy in a technology creation and inovation?
In the TY Times article "In a Highly Complex World, Innovation From the Top Down", it is argued about new trends related to Social media:
"Armed with inexpensive digital tools and networks, ordinary people can band together to push their own innovations. They also can hijack existing technologies, taking them in directions only dimly envisioned by the original creators."
I do not thing that democracy is in open source communities and social media projects/sites, specially when it is about some business model. For example, there are plethora of 5 minutes created Web forums, but count how many of them have more than 1.000 subscribers, and of that number who has the real money from some Web...
