Internet advertising ethics and credibility issues
There is need to look at various codes of ethics (the professional code of conduct) in areas of Internet marketing, Internet advertising and SEO, and to see that a little is said (accept SEO Code of Conduct) about site visitor rights when he/she stumble upon annoying ads and various misleads on a different Web sites.
It is generally known that the advertising style on the web sites is in a direct correlation with online credibility. It means that a too much and aggressive online advertising, leads to online credibility degradation. But, it is not always the case...
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MySpace.com Success – Secret or Not?
When I prepared the article about MySpace.com success for PC Magazine - Serbia, I found the articles on several online places, where is said that the success of MySpace.com IS the secret. It is said because a lot of similar sites exists, maybe even more functional than MySpace.com. When those people come to that site(s) they do not see anything special there...
For the understanding the MySpace.com phenomena I recommend to read VanityFair article "Will Success Spoil MySpace.com?" (very detailed).
For the understanding of Generation @ the recommendation is
Business Week Article "The MySpace Generation":
"The MySpace generation, by contrast, lives...
4 Pillars E-marketing Model
In the previous post about Internet marketing strategy I mentioned Four Pillars E-marketing Model.
In 2003, my friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) and myself developed 4 Pillars Internet Marketing Strategy, as the concept of the applied e-marketing goals. The model has been presented at "E-trgovina" Conference, Serbia, in 2004.
4 Pillars E-marketing Model describes the use of the most efficient Internet marketing technologies and the tactics, according to particular client's needs. The main goal of this model is to connect the direct response effects of particular e-marketing strategy, with the elements of online branding strategy. In other words, 4 Pillars...
E-brand perception comment
There is a very interesting article about Online brands:Brands in the Digital Economy: From Centralism to Federalism.
In my opinion, the basic perception of an organization’s online presence starts with the dilemma - brand awareness/recognition Vs. direct response.
Brand Awareness - The expansion of a company's brand in the marketplace.
Brand Recognition - Accumulated sum of positive feelings about brand in the mind of a consumer.
Direct Response - A promotional method that solicits an immediate and measurable response.
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Big Mistake: Site Sales Based Entirely on the Online Communication
From the beginning of my online adventure, I had the opinion that the best thing on the Web is: all marketing and sales activities can be run online, if you have an appropriate online business model.
It took for me several years, when I realized that the online sales (and marketing, also) activities should be only the part of complete sales effort, if the goal is sustainable and wealthy online revenue model.
