In the previous post about Internet marketing strategy I mentioned Four Pillars E-marketing Model. In 2003, my friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) and myself developed 4 Pillars Internet Marketing Strategy, as the concept of the applied e-marketing goals. The model has been presented at "E-trgovina" Conference, Serbia, in 2004. 4 Pillars E-marketing Model describes the use of the most efficient Internet marketing technologies and the tactics, according to particular client's needs. The main goal of this model is to connect the direct response effects of particular e-marketing strategy, with the elements of online branding strategy. In other words, 4 Pillars...

There is a very interesting article about Online brands:Brands in the Digital Economy: From Centralism to Federalism. In my opinion, the basic perception of an organization’s online presence starts with the dilemma - brand awareness/recognition Vs. direct response. Brand Awareness - The expansion of a company's brand in the marketplace. Brand Recognition - Accumulated sum of positive feelings about brand in the mind of a consumer. Direct Response - A promotional method that solicits an immediate and measurable response. (more…)

From the beginning of my online adventure, I had the opinion that the best thing on the Web is: all marketing and sales activities can be run online, if you have an appropriate online business model.

It took for me several years, when I realized that the online sales (and marketing, also) activities should be only the part of complete sales effort, if the goal is sustainable and wealthy online revenue model.

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As it can be seen as the search result on the different search engines (I teach on my classes that it is more wise to search through different SEs, not one search engine only), e-marketing strategy has really a lot of variations, in description by different authors. At the subject e-marketing on the undergraduate studies I teach one of the approaches to the e-marketing (and e-business) strategy. At the same subject on the postgraduate (applied) studies I present the range of different approaches to e-marketing strategies (same is applied to other areas of e-marketing and e-business). After the lectures, students have to use different approaches, to explain their e-marketing strategy on...