Internet advertising ethics and credibility issues

There is need to look at various codes of ethics (the professional code of conduct) in areas of Internet marketing, Internet advertising and SEO, and to see that a little is said (accept SEO Code of Conduct) about site visitor rights when he/she stumble upon annoying ads and various misleads on a different Web sites.

It is generally known that the advertising style on the web sites is in a direct correlation with online credibility. It means that a too much and aggressive online advertising, leads to online credibility degradation. But, it is not always the case…

Case: Advertising effects assumption on About.com

This site I regularly avoid for several years, because of its advertising policy:
– Too much ads and misleading (un-necessary) links on the pages with articles.
Example: http://onlinebusiness.about.com/od/marketing/a/holiday.htm
– Is is not clear where leads links on the site.
Example: http://onlinebusiness.about.com/od/marketing/
– Very questionable Top frame ads on the Web site, different from About.com
Example: http://clk.about.com/?zi=1/XJ&sdn=onlinebusiness&zu=http…Femarketing.html
There is known that the unexperienced online users click everywhere on the Web page, and that is the reason why previous advertising model still can be feasible.

That is the reason why even Ralph Wilson still uses (css layer) pop-up ad, for the magazine subscription.

Or, look at this obvious (usually used) SEO content fraud example:
http://www.advertisingresourceonline.info/sitemap.htm (look at the URL, Title and content)

I do not event want to comment new ways of extendable flash ads, through a large part of the visible screen.

Is it OK to be aggressive with online ads?

According to previous (credible) examples, one can suppose that it is fairly enough to be able to close those ads (one-off opt-out). I do not think so…

I think that it is the issue of online advertising ethics. I think that this kind of advertising is loss for an advertisers, as well as the bad experience for the Web site visitors. It is not odd that experience users like to avoid those web sites with aggressive online advertising models.

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1 odgovor na Internet advertising ethics and credibility issues

  1. Interesting post! Internet marketing is growing slowly in the IT industry but there is a good scope in it. Good luck to this new field.

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