Online Media Landscape 3.0
When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs' video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation).
Online Media Landscape 2009/2010 - The line between classic and online media is blurring
When the media is perceived in the context of online influence, there is no exact line between the types of social media and the classic media. The focus should be on the target groups, and the goals of an organization, considering reacing a right audience.
Brand Media
Brand Media combines...
Multilingual Twitter or not?
For months I had the problem with the interaction on my Twitter account, because I have to see how to handle English and Serbian conversation on some propper way.
The problem is in the fact that when I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand the statusses, and it could be very boring to them. I experience myself the same issue with some persons with a multilingual Twitter accounts I follow, and often I miss something important from those people. The reason is - I did not have enough attention regarding a lot of tweets in other language(s).
Finally, yesterday I got the tweet from ...What is Social Media Capital?
Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (...) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media...
It is indicative that many social media experts use the term "Social Capital" to clarify and define the benefits of an organization's use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media.
Defining Social Media Capital
Social capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks...
What is Content Marketing Management?
There are a lot of things going around on the very important concept of Content Marketing, including the establishment of the popular blogs covering this subject.
"Content marketing represents the different marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases[...]"
While reading the articles related to content marketing basics, it can be said that only a few of them are not "captured" with the sole writer's professional perspective:
Twitter Rank Spam Example
I recently found the interesting example of the hoax Twitter rank creation. It is related to a numerous following Twitter action, which produces a significant number of "automatic followers".
This means that after a time, with some number of tweet post, this account could be seen as relevant - according to number of followers.
