Kategorija: E-marketing

Opinions and comments about Internet marketing issues.

Interesting Google PR Phenomena

For a long time I have Serbian version of the blog with Google PR 5. This blog is accessible through address draganvaragic.com/weblog. In addition, I did the sub-domain redirection to Serbian blog at blog.draganaragic.com (also PR 5). When I created blog in English, I put permanent URL to blog.draganvaragic.com. The PR of the...
Author: Dragan Varagić, 28/08/2006

Internet advertising ethics and credibility issues

There is need to look at various codes of ethics (the professional code of conduct) in areas of Internet marketing, Internet advertising and SEO, and to see that a little is said (accept SEO Code of Conduct) about site visitor rights when he/she stumble upon annoying ads and various misleads on a different Web sites. It is generally known that...
Author: Dragan Varagić, 27/08/2006

4 Pillars E-marketing Model

In the previous post about Internet marketing strategy I mentioned Four Pillars E-marketing Model. In 2003, my friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) and myself developed 4 Pillars Internet Marketing Strategy, as the concept of the applied e-marketing goals. The model has been presented at "E-trgovina" Conference, Serbia,...
Author: Dragan Varagić, 22/08/2006

E-brand perception comment

There is a very interesting article about Online brands:Brands in the Digital Economy: From Centralism to Federalism. In my opinion, the basic perception of an organization’s online presence starts with the dilemma - brand awareness/recognition Vs. direct response. Brand Awareness - The expansion of a company's brand in the...
Author: Dragan Varagić, 19/08/2006

Different approaches to the e-marketing strategy

As it can be seen as the search result on the different search engines (I teach on my classes that it is more wise to search through different SEs, not one search engine only), e-marketing strategy has really a lot of variations, in description by different authors. At the subject e-marketing on the undergraduate studies I teach one of the...
Author: Dragan Varagić, 17/08/2006
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