Kategorija: E-marketing

Opinions and comments about Internet marketing issues.

Top 100 European Marketing, Media & PR Blogs in English Language

I recently found the compilation of AdAge Power 150 list, with the Marketing, Media & PR blogs from Europe. The compilation can be found on Nick Burcher blog, Getinternationalclients.com and Andrew Grill blog. Interestingly, some people thought that I am from Russia, but I am from Serbia :) I did not post new articles on my English blog for...
Author: Dragan Varagić, 31/08/2008

Brutal Force of the Influential Bloggers! Do You have a good Comments Experience With Them?

Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive "conversations" on their own blogs. In other words, is it easy to post the comment on their blogs, and what are the benefits of posting comments on the most influential blogs. Today, I read the...
Author: Dragan Varagić, 21/04/2008

Will OpenX Become Google Ad Network Competitor?

Several days before, Jonathan Miller became the chairman of online advertising company OpenX. Mr. Miller is former AOL CEO, and he was responsible for the move from AOL's ISP business model to advertising business and revenue model. In the same time, OpenAds ad serving open source software company, re-branded itself to OpenX. One of the main...
Author: Dragan Varagić, 23/02/2008

Advertising Revenue Model Strategy: Customer Engagement & Cost per Influence

In last three years, beginning with Ross Mayfield’s introduction with the term Cost per Influence (CPI), there is still the need for “practical and meaningful standard of measuring a websites true the value from an advertisers perspective�.

One of the problems lies in the fact that a lot of money is spent in order to have...

Author: Dragan Varagić, 20/12/2007

IAOC: Fall 2007 Season of an Educational Online Marketing Program

Mr. David Reich, Interim Executive Director, IAOC , asked me to publish the announcement regarding the Internet marketing communications education hosted by International Association of Online Communicators (IAOC). IAOC is a nonprofit professional organization devoted to the sharing of knowledge and information among professionals, educators and...
Author: Dragan Varagić, 13/10/2007
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