Kategorija: E-marketing

Opinions and comments about Internet marketing issues.

Google completes Advertising OS

It is said several times in the past, like Owen Thomas said it these days for Google's acquisition of DoubleClick, that Google creates Advertising Operating System, similar what Eric Schmidt said in Wired interview. The platform which unites AdWords, AdSense, Radio/TV/print ads, and now DoubleClick, is definitely something relating to...
Author: Dragan Varagić, 17/04/2007
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“Know-Wow” viral marketing concept

My friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) has very interesting viral marketing concept - "Know Wow". As it is obviously seen, the interesting phrase is created as the mash-up of two phrases: "Know-how" and "Wow Effect". The second phrase is related to viral marketing issues. Ivan says: "In the extremely competitive...
Author: Dragan Varagić, 13/04/2007
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XPRL – Public Relations XML

I read the article from Emerald archive, and I stumbled upon the reference from the xprl.org Web site. Some blog posts about XPRL can be found here. Definition: "XPRL (Extensible Public Relations Language) is an open specification for an XML-based language being developed for the public relations sector. XPRL is similar to the Extensible...
Author: Dragan Varagić, 09/04/2007
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Pay-Per-Action will become mainstream

After Google announced beta test of PPA AdWords service two days ago, there were near 900 blog posts about Google PPA at Technorati. In this post I will try not to "echo" this very important news. The primary emphasis is on the impacts of this move, when Google put it operational worldwide (I am not from USA to test it). I recommend first to...
Author: Dragan Varagić, 22/03/2007
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Blog popularity by TLA Blog Juice mashup service

There are several site popularity tools, very widely used for the web site reputation calculation - Google PR, Alexa, Netcraft, etc. Text Link Ads service is known for very good affiliate program, as well as for 100 $US credit on their Google PR link building service. It has very interesting free blog popularity tool - TLA Blog Juice Rank (...
Author: Dragan Varagić, 21/03/2007
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