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Oblast: AI Shift

FREE 3×3 Business Model Transformation Clarity Prompt Pack for the AI age

A simple way to understand where your business stands in the Acceleration Era.

Generative AI could unlock $2.6–4.4 trillion in annual value across industries (Economic Value of Gen AI, McKinsey, 2023).
Yet an MIT-linked (2025) study shows that around 95% of AI pilots produce no measurable P&L impact (profit & loss) because they...

The Age of Meaning Manifesto – AI Shift

We used to ask: How do we grow? How do we scale? How do we win? Today, the better question is: What are we scaling — and does it matter?  

Introduction to the 20 Claims of the Era of Meaning Manifesto

In an age where AI can generate anything, where content floods every channel, where speed outpaces understanding, we stand at a...