Generative AI could unlock $2.6–4.4 trillion in annual value across industries (Economic Value of Gen AI, McKinsey, 2023).
Yet an MIT-linked (2025) study shows that around 95% of AI pilots produce no measurable P&L impact (profit & loss) because they...
Oblast: AI Shift
FREE 3×3 Business Model Transformation Clarity Prompt Pack for the AI age
A simple way to understand where your business stands in the Acceleration Era.
The Age of Meaning Manifesto – AI Shift
We used to ask:
How do we grow? How do we scale? How do we win?
Today, the better question is:
What are we scaling — and does it matter?