Kategorija: Online PR

Opinions and articles about public relations on Internet.

Service Level Agreements (SLAs) and Online Reputation Management

This writing is dedicated to the subject of taking the next level of online reputation, within the use of service level agreements (SLAs). If the responses are positive, I will write the separate articles regarding the particular SLA issues in areas of online PR and Internet marketing. Back to the basics and research... At the IBM Website...
Author: Dragan Varagić, 20/08/2007
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Integrated SEO Approach (SEO 2.0) – The Issue for Marketing Operations Management

Author: Dragan Varagić, 18/06/2007
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Astroturfing or not, can you recognize it?

In last year or so, there were intensified Anti-Astroturfing campaigns related to online environment. The term Astroturfing originates from the artificial grass brand AstroTurf, and it refers to fake grassroots campaigns related to political and marketing/PR issues. Here are some Astroturfing examples and case studies. Recent issues related...
Author: Dragan Varagić, 04/06/2007
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Top e-marketing and Online PR Blogs

Inspired by the Mack Collier post about top 25 marketing blogs (according to Alexa rating), I created the first draft of the TLA Blog Juice list of the best e-marketing and online PR blogs. The list will evolute, but for now here are the scores: Top 20 Internet marketing blogs
1. http://www.alistapart.com/ 9.3 2. ...
Author: Dragan Varagić, 28/05/2007
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Widget Advertising – Trend to Do Something About

Widgets (or Gadgets) are rich media applications that are easy to build, customize and add to a Web site. There is the difference between desktop widgets (operates from single computer) and Web widget, which are accessible to all Web site visitors. Widgets are being turned into advertising delivery systems, during last year. Recently, Google...
Author: Dragan Varagić, 09/05/2007
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