Native Advertising kao primer nerazumevanja modela poslovanja onlajn medija

Povod za ovaj tekst tema nedelje o Native advertajzingu na sajtu Media-Marketing.com, koji se u poslednje vreme izdvojio kao onlajn lokacija za praćenje aktivnosti iz oblasti promocije u regionu. Prvi tekst o ovoj temi na pomenutom sajtu napisao je Kamilo Antolović, sudski veštak za oglašavanje; drugi tekst je viđenje Boba Garfielda iz Media Posta na temu Native advertajzinga (ne vidim link do originalnog teksta, ni odakle je preuzet, ili nije jasno da li je izjava data za sajt Media Marketing, ali ovde možete videti i njegovo zanimljivo viđenje Native priče u Guardianu); treći tekst predstavlja kompilaciju mišljenja o ovoj oblasti od strane nekoliko osoba iz oglašivačke... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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