Da li vi verujete u minimalnu neto platu od 28.430,5 dinara?

Juče je objavljena vest da je Vlada Srbije propisala ukupnu minimalnu platu od 39.324 din od 2015. g., odnosno u neto iznosu od  28.430,5 dinara, (čije pominjanje se po meni treba veoma oštrim zakonom zabraniti). Sindikati su nezadovoljni jer su oni hteli da minimalna neto plata bude u neto iznosu 32.430 dinara, odnosno u bruto iznosu od 44.753 dinara. Trošak bruto plate je toliki ako su ukupni troškovi poreza i doprinosa 38% prema iznosima prosečnih plata u Srbiji po mesecima u 2014. g. Koliko je (namerno) kompleksan obračun ukupne plate može se videti na primeru ovog kalkulatora - čik izračunajte vašu platu... Zvanična prosečna neto plata u Srbiji za mesec avgust... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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