Internet marketing trendovi 2015-2025: Big Data, stvarnost ili iluzija marketing automatizacije?

Tokom jula meseca, kompanija Gartner je objavila svoj redovni godišnji izveštaj Hype Cycle - o tehnologijama koje bi trebalo da budu aktuelne u narednim godinama, a u isto vreme je objavljen i slučan izveštaj o aktuelnim tehnologijama iz oblasti internet (digitalnog) marketinga.

Puno novih velikih reči (fraza), ali šta se iza toga krije?

Sve ono što vam je zanimljivo a niste do sada čuli od fraza koje se pominju u ovom izveštaju - lepo izguglate, a ono što se kada to uradite može videti jeste da se predloženi bitni trendovi u budućnosti dele u nekoliko važnih grupa segmenta oblasti internet marketinga koji zavise od ugla posmatranja ovih trendova (ali i samog... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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