Direktorijum partnerskih programa Provizija.rs – 2015. je godina affiliate marketinga

Kao što je od 2012. g. počeo ozbiljniji razvoj e-trgovine u Srbiji, ali to nije baš bilo šire vidljivo, tako se može reći da od ove godine kreće intenzivniji razvoj sistema promocije zasnovanim na provizijama od online prodaje putem partnerskih programa - Affiliate Marketing. Dokaz za ovu tvrdnju može se videti na primeru nedavno pokrenutog direktorijuma partnerskih programa - www.provizija.rs. U ovom direktorijumu možete videti stotine partnerskih programa u Srbiji u većem broju različitih kategorija poslovanja, ali detaljnijom analizom samih partnerskih programa može se uočiti da veliki broj ovih programa ili nije dobro definisan - pa ne radi, ili jednostavno niko ne... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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