Vodič za posao vama i vašoj deci u prvoj polovini 21. veka – Realna perspektiva

U ovom (dužem) tekstu akcenat je na prikazivanju realnog stanja na tržištu poslova, i šta je potrebno raditi da promenite u svojoj percepciji vremena u kojem živimo da biste mogli da imate uspešan posao za sebe i da se vaša deca uspešno zaposle - ako to želite. U poslednjih nekoliko godina više puta sam držao edukaciju nezaposlenim osobama, i svaki put sam svoja predavanja počinjao otprilike na ovaj način: "Da li se slažete da posla ima, ali ne onog koji biste vi voleli da radite?" Ispostavilo se da ni u jednom slučaju se nije desilo da iko od preko 100 osoba kojima sam držao pomenute obuke rekao išta protiv tvrdnje koju sam izneo. Na ovu temu preporučio bih da... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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