Možda se već videli u poslednje vreme po ovdašnjim gradovima neke osobe koje se čudno kreću oko značajnih objekata sa svojim smart telefonima. Google je krajem prošle godine na Android Play Store-u postavio igru pod nazivom Ingress, tzv. AR MMO (Augmented Reality Massive Multiplayer Online) igra. Radi se o igri sa virtuelnom realnošću gde igrači u realnom svetu obavljaju zadatke na raznim lokacijama sa fikcionalnim energetskim izvorima.
"Pojednostavljeno, borba izmedju 2 frakcije, prosvetljenih i pobunjenika, oko kontrole specijalne materije, kojom je moguce kontrolisati um. U sustini, igra se oslanja na google maps i preko sopstvenog interfejsa kretanjem po stvarnom svetu... Opširnije »
Native Ad Types Proposition: Native Advertising Matrix
There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
- Native advertising are Advertorials.
- Native Advertising are Sponsored Texts.
- Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
- Native Advertising is Branded Content.
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