Poslovna primena interneta na Internet Akademiji

Kompanija Link Group poznata po IT Akademiji i Biznis Akademiji, od ove godine pokreće “treći stub” neformalne jednogodišnje sertifikovane praktične edukacije u formi Internet Akademije. Napomena: jedan sam od partnera ove institucije. U sklopu Internet Akademije na jednom mestu su objedinjeni svi aspekti poslovne primene primene interneta, od samog načina definisanja i sprovođenja poslovanja, prodaje, promocije i upravljanja online medijima. Navedene oblasti poslovne primene interneta su na nivou programa Internet Akademije podeljene na četiri odseka sa po dva programa po odseku: Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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