Primer promene ustaljenog poslovnog modela u medicini – Bebac i Seracell

Prema listi Gemius Audience za Srbiju, portal za roditelje i bebe - Bebac.com je najposećeniji specijalizovani veb sajt iz oblasti zdravstva u Srbiji. Pored toga što je najposećeniji veb sajt iz ove oblasti, Bebac.com je veoma uticajan izvor informisanja za nove i mlade roditelje u oblastima koja obuhvataju interesovanja trudnica i roditelja male dece. Časopis PCPress je ovaj sajt proglasio najboljim portalom za roditelje u 2015. godini. Iz aktivnosti oko veb sajta Bebac.com nastao je biomedicinski centar matičnih ćelija Seracell u Srbiji, čiji je zastupnik kompanija CORD IPS. Danas je Seracell vodeći biomedicinski centar u Srbiji, sa kreditnim rejtingom AAA, kao jedina... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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