Elakolije.rs studija slučaja: Kada se dostava proizvoda proglasi korisničkim servisom

Prošlo je nešto više od godinu dana kako je u rad pušten E-hipermarket kompanije Univerexport - Elakolije.rs. Online naručivanje robe široke potrošnje u ovoj e-prodavnici počelo je 01.aprila 2012. g. i od tada do današnjeg dana ostvareno je preko 100.000 narudžbenica sa prosečnom vrednošću narudžbine od 6.000 din (u klasičnim marketima ovog tipa prosečna vrednost narudžbine je ispod 1.000 din). Elakolije.rs je za sada dostupan u Beogradu, Novom Sadu, Vršcu i Subotici gde je u ponudi 12.000 proizvoda koji se mogu naručiti sa minimalnim iznosom narudžbine od 1.500 din. Svakodnevno je na akciji 800 artikala koji se svio mogu pregledati i naručiti preko jedne stranice... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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