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Native Ad Types Proposition: Native Advertising Matrix
There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
- Native advertising are Advertorials.
- Native Advertising are Sponsored Texts.
- Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
- Native Advertising is Branded Content.
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