Apokalipsa klasičnih trgovina u SAD, i kakve to veze ima sa ovim krajevima?

Mesecima mediji u SAD i u svetu izveštavaju o zatvaranju velikog broja trgovina po Americi, uključujući i velike lance trgovina kao što su JCPenney, Macy's, Sears i Kmart. Očekuje se da će se u narednim mesecima u SAD zatvoriti preko 3.500 različitih trgovina. Od oktobra meseca prošle godine otpušteno je preko 89.000 radnika u trgovinama po SAD, što je više od ukupnog broja zaposlenih u rudarstvu SAD. Za sada se još ne mogu predvideti društvene i političke posledice velikog broja otpuštanja u trgovačkom sektoru, obzirom da se radi o radnicima sa manjim platama, i koji se teže zapošljavaju u drugim oblastima. U trgovini SAD zaposleno je oko 10% radnika, što... Opširnije »

Ostali tekstovi

Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

Other blog posts