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Tržište rada: Željena ili potrebna zanimanja? – Zablude o budućnosti posla

U nedelju 24.05. u Politikinom Magazinu objavljen je kao uvodni tekst "U potrazi za poslom i zaradom - Šta se najviše isplati raditi" u 10 pitanja Mirjani Kovačević, direktorkom centra za edukaciju PKS i Tatjanom Vidaković zaduženom za tržište rada iz kompanije Infostud. Kako je sada vreme izbora srednjih škola i fakulteta, veoma je važno pomiriti želje roditelja, učenika, studenata sa realnim stanjem na tržištu rada. Naročito je važno pokušati predvideti šta je to od poslova što će biti aktuelno u narednim godinama, kada ti učenici i studenti mogu da krenu sa radom (spoiler - krenite sa radom ranije...) Neki od izvoda iz ovog teksta:
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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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