[video] Šta je UX? Zašto programeri i dizajneri često prave loše sajtove, i zašto kompanije to ne vide?

Šta je zajedničko kompaniji Apple, društvenoj mreži Fejsbuk i aplikaciji Tinder? Proizvodi i softver (aplikacije) u sva tri primera su kreirani na način da korisnici jednostavnom upotrebom urade ono zbog čega koriste njihove proizvode ili softver. I Apple i Fejsbuk i Tinder su u svojim oblastima postali lideri dominantno zbog jednostavnosti korišćenja njihovih rešenja. Korisnički doživljaj (User Experience - UX) je oblast koja opisuje načine kako se kreiraju proizvodi i usluge koje omogućuju njihovu jednostavanu upotrebu od strane korisnika, da bi oni brzo uradili to zbog čega uopšte koriste te proizvode i usluge. U nastavku ovog teksta sledi objašnjenje zašto je oblast... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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