There are many synonyms surrounding the buzz term Native Advertising
, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB
. Evidently, there is a luck of precise definition what Native Advertising is
, and the problem is in the different perspectives of the Native Advertising stakeholders:
- Native advertising are Advertorials.
- Native Advertising are Sponsored Texts.
- Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
- Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »