Šta je ekstremno lajkovanje i zašto je bolje podeliti odabrani sadržaj?

Sigurno ste primetili da postoji određeni broj osoba koje skoro sve vaše akcije lajkuju/fejvuju, ili ste vi ta osoba koja često "podstiče" svoje prijatelje lajkovanjem skoro svega što ta osoba radi na društvenim mrežama. Činjenica je da na različitim mestima možete pročitati kako je to lajkovanje može da ostvari efekat da vas i neke poznate osobe zapamte, ali ta aktivnost uglavnom ne donosi naročiti efekat osobama koje su "predmet lajkovanja". Ukratko, pomogli biste onima koje lajkujete (statusi sa linkovima do sajtova/blogova) da drastično smanjite to "tapšanje po ramenu" i da umesto lajkovanja podelite (šerujete/retvitujete) ono što vam se realno dopada. Sa druge... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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