Da li ste zainteresovani za dobrobit vašeg bloga i ovdašnje blogosfere? – Učestvujte u regionalnom istraživanju blogosfere #Blogometar15

Još od početka intenzivnog rasta broja blogera 2008. g. u regionu, pojavljuju se različite inicijative za unapređenje položaja blogera i mogućnosti da ovdašnji blogeri imaju što više koristi od toga vode svoj blog. Do danas se nije desilo da je kreirano bilo kakvo iole ozbiljno istraživanje o blogovima, blogerima ili blogosferi u regionu, što se sada menja pozivom za istraživanje #Blogometar15 sporovodi Prometric servis i Centar za edukaciju Pro educa kao projekat PR Pepper Communications agencije, a autorka ovog istraživačkog projekta je Dragana Đermanović. Cilj ovog istraživanja je da se što moguće više sazna o problemima, potrebama, nadama i očekivanjima... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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