Omladinsko preduzetništvo u Srbiji – Slučaj Nenad Preradović i Vukašin Laušev

U poslednjih nekoliko dana veliki broj medija iz Srbije i regiona preneo je vest kako su pobednici međunarodnog takmičenja inovacija u Mađarskoj "John Von Neumann" sa svojim prototipom igrice za mobilne telefone "BusyBee" - Nenad Preradović i Vukašin Laušev, dočekani u svojoj školi u Subotici tako što su izbačeni zbog velikog broja izostanaka. U ponedeljak ove nedelje obojica omladinaca su maturirali u Kuli sa ocenom 5. Interesantno je da dan pre nego što je počelo medijsko interesovanje za slučaj ove dvojice mladića, Ivan Ćosić je na svom blogu dao njihov primer preduzetničkog koraka, ali iz drugog ugla - Njih dvojica su postavili Indiegogo kampanju za prikupljanje... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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