Kako je Tinder postao najatraktivnija platforma za “muvanje”?

Nekoliko meseci planiram da pišem na temu uspeha mobilne dating aplikacije Tinder, od kada sam čuo interesantnu priču jedne studentkinje koja je našla dečka preko ove aplikacije (i dalje se zabavljaju). O fenomenu mobilne aplikacije Tinder se mesecima piše na ovdašnjim jezicima, a ako niste čitali o tome, preporučujem da pročitate tekst sa sajtova B92 i O Radio. Direktan povod za ovaj tekst je veoma detaljna studije slučaja "What Ignited Tinder’s Explosive Growth?" sa relevantne lokacije GrowthHackers.com koja je upravo specijalizovana za objašnjavanje kako su određeni online projekti uspeli za kratko vreme da dođu do veoma velikog broja korisnika. Ovaj tekst me je... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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