Zašto je Fejsbuk status o direktoru “Mikroelektronike” za manje od 12 sati postao do sada moj najšerovaniji status?

U neko vreme noćas posle ponoći na Fejsbuku sam "naleteo" na tekst "DIREKTOR GODINE Gleda na radnike kao na drago kamenje" koji je juče šerovao Magazin Byka. Kada sam pročitao tekst, video sam da je uredno na kraju naveden Blic kao izvor originalnog teksta. Kako mi se tekst veoma dopao, odlučio sam da šerujem originalnu Blicovu verziju teksta. Mnogo sati kasnije sam shvatio da je Magazin Byka šerovao tekst koji su objavili još u januaru ove godine, a da je originalni tekst s kraja 2015. godine. Ispostavilo se da kada se pretraži na Guglu ime direktora i firma - "Nebojša Matić mikroelektronika", dobija se dosta vesti o ovom veoma uspešnom preduzetniku i njegovoj firmi,... Opširnije »

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Dragan Varagic
Dragan Varagic

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

WoM is short for Word of Mouth. It is a promotion technique that ensures mass message sharing by people who honestly recommend to others something they find genuinely interesting. One of the main goals of social media use is achieving WoM effect – that users, on their own initiative – share the content they find useful and compelling. In... Read more »

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