Viralni sadržaji i Growth Hacking: Primer kako sa 20 EUR napraviti vidljivu kampanju

Pre izvesnog vremena dobio sam poruku preko Fejsbuka koju zajedno sa slikama objavljujem u celosti. Govori se o primeru promocije sadržaja koji je specijalno urađen na taj način da privuče čitanost - viralni sadržaj.

"Marketing uopšte ne mora biti skup. Potrebno je dosta truda i svega 20EUR!"

Poštovani Dragane, Upoznali smo se kada i razgovarali nakon Vašeg predavanja na FON-u pre par meseci. Nadam se da se sećate. Tom prilikom sam Vam i rekao da se pored ovog standardnog posla, bavim i prodajom sitnih kolača u Beogradu preko Interneta. Nakon slušanja nekoliko Vaših predavanja, čitajući tekstove na Vašem i ostalim domaćim i stranih blogovima, dobijanja nekih korisnih... Opširnije »

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Dragan Varagic
Dragan Varagic

Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)... Read more »

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