Several days before, Jonathan Miller became the chairman of online advertising company OpenX. Mr. Miller is former AOL CEO, and he was responsible for the move from AOL’s ISP business model to advertising business and revenue model.
In the same time, OpenAds ad serving open source software company, re-branded itself to OpenX. One of the main reasons they mentioned for this move, is to create the environment to have the range of products/services, not only the ad serving solution.
These two recent events could be the moves towards Sean Ammirati’s interesting idea for the creation of open source ad network, as the potential threat of Google’s online advertising dominance.
As Mr. Ammirati said before, it would be interesting to watch the development of OpenX business and revenue models.