Visitor Lifetime Value as the PPC optimization tool

Visitor Lifetime Value (VLV) is the phrase derived from Customer Lifetime Value (CLV), and it was introduced in the very interesting article "Trade PPC for VLV: Visitor Lifetime Value Metric Makes Money" by Greg Howlett. VLV is the metric, according to Greg Howlett, "which refers to how much profit you can expect to generate from a visitor, not on just the first visit, but for all follow-up visits and orders." The purpose of this metric is to determine the price per click you want to pay for some keywords (keyphrases), the group of keywords, or the keywords related to adequate products or services. In the given example site conversion rate is 1 %, average profit per order is $50 and...
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Author: Dragan Varagić, 24/05/2007
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SearchStatus Firefox Plugin Now Includes Compete Site Rankings

One of the most useful Firefox plug-ins I use at Firefox browser is SearchStatus. It is the great tool for SEO/SEM (I also like very much SEO Quake in Google Results), but I use it most for the evaluation of the Web sites I found interesting, but I do not know much about them yet. In new version, this tool includes the visual manifestation of Compete site rankings, beside standard Google PR and Alexa Rating. Compete rank is interesting in many ways, but the most interesting for me is the estimation of the number of unique visitors per day (it can be seen on SearchStatus with the right click on the Compete bar). As I tested for the several sites I know the exact number of visitors, the...
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Author: Dragan Varagić, 16/05/2007
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Widget Advertising – Trend to Do Something About

Widgets (or Gadgets) are rich media applications that are easy to build, customize and add to a Web site. There is the difference between desktop widgets (operates from single computer) and Web widget, which are accessible to all Web site visitors. Widgets are being turned into advertising delivery systems, during last year. Recently, Google announced to put their Gadget Ads in beta testing, and the service will be operational until summer. Of course, Google is not the first player in this field, but it is the most important. According to actual AOPUK research about emerging mega trends regarding online content, the focus is definitely on Participation, On-demand, Mobility and ...
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Author: Dragan Varagić, 09/05/2007
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Revenue-Sharing User Generated Content Evolution – YouTube

Three days ago YouTube stuff on their blog announced revenue sharing with "several of the most popular and prolific original content creators from the YouTube community to our partnership program". "Because they have built and sustained large, persistent audiences through the creation of engaging videos, their content has become attractive for advertisers, which has helped them earn the opportunity to participate on YouTube as a partner." This event represents the logical move in User Generated Content (UGC) evolution, regarding the basic Web 2.0 concept - "Architecture of Participation". If there are a lot of services which generate new value due to users' participation, it is logical...
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Author: Dragan Varagić, 06/05/2007
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SEO Score Buzz – Do You Really Have SEO Enabled Web Site?

You maybe seen SEO tool SEO Score, which analyze the technical aspects of on-site SEO. You can analyze plenty of sites through the URL http://whois.domaintools.com/yoursite.com. It is interesting to see if you hired real expert in on-site SEO, or you still have the problems. For example, this Web site (WordPress, and I did nothing on technical SEO aspects) has SEO Score 73%. But, my main Web site - Pretraga.co.yu has SEO Score 94% (My programmer did the great job). I assisted in on-site SEO consulting for Poslovnimagazin.biz site (business news), and SEO Score is 92%. Some people say this is not relevant, or opposite. Of course, that Whois Tool (where SEO Score is only the...
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Author: Dragan Varagić, 04/05/2007
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