Web Site Structure Management (WSSM) 2.0

Six years ago I created the Web Site Structure Management (WSSM) concept. In 2002 I published this concept within the broader perspective of On-Site Marketing Concept (soon, I will elaborate this concept on my blog), in my book in Serbian language "The Guide Through Internet Marketing's Heaven and Hell". In this post there is the explanation of new perspectives regarding WSSM concept in Web 2.0 environment. Definition of Web Site Structure Management In 2001 I defined WSSM as ...the way to organize Web site's domains, directories, and navigation on different Web pages, according to customer needs, using content management software with implemented Web Site Structure Management...
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Author: Dragan Varagić, 14/06/2007
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Visitor Engagement – Ongoing Trend

I stumbled upon very interesting article from Dave Chaffey blog about Internet marketing trends in 2007 (very interesting Web sources about collecting data on Web trends, in this post). One of those trends to watch in 2007 is visitor engagement (VE). I agree with Mr. Chaffey that the most appropriate definition of visitor engagement is: "Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand" The most discussed part of the visitor engagement is the metrics of this trend. Very detailed observations about VE metrics can be found in five parts article of Eric T. Peterson's WebAnalyticsDemistified blog (I, II, III, IV, V - very...
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Author: Dragan Varagić, 09/06/2007
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Astroturfing or not, can you recognize it?

In last year or so, there were intensified Anti-Astroturfing campaigns related to online environment. The term Astroturfing originates from the artificial grass brand AstroTurf, and it refers to fake grassroots campaigns related to political and marketing/PR issues. Here are some Astroturfing examples and case studies. Recent issues related to Astroturfing activities can be found in US automobile industry (Led by Detroit’s Big Three and Toyota Motor Corp., the industry is launching print and radio ads, warning consumers that fuel regulations under consideration by the U.S. Senate would lead to higher vehicle prices and smaller and less safe vehicles). False identities...
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Author: Dragan Varagić, 04/06/2007
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Top e-marketing and Online PR Blogs

Inspired by the Mack Collier post about top 25 marketing blogs (according to Alexa rating), I created the first draft of the TLA Blog Juice list of the best e-marketing and online PR blogs. The list will evolute, but for now here are the scores: Top 20 Internet marketing blogs 1. http://www.alistapart.com/ 9.3 2. http://blog.searchenginewatch.com/ 8.6 3. http://www.problogger.net/ 8.5 4. http://www.micropersuasion.com/ 8.3 5. http://www.mattcutts.com/blog/ 8.3 6. http://www.seobook.com/ 8.3 7. http://www.seroundtable.com/ 8.3 8. http://www.ducttapemarketing.com/weblog.php 8.2 9. http://www.marketingpilgrim.com/ 7.9 10. http://www.toprankblog.com/ 7.9 11. ...
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Author: Dragan Varagić, 28/05/2007
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New Functionalities on DraganVaragic.com Blog

Today I finished with adding new features to this blog. The most important feature is the possibility that you can add comments on the posts, without registering to the blog. I choose Cryptographp plugin, and I am satisfied with it, for now. Several weeks ago I add PostRatings plugin, you may noticed it at the end of the posts. It is interesting Ajax functionality. I replaced WP-Notable plugin for the submission to social network services, with ShareThis plugin. It uses less space, it has good Ajax functionality, and adds email posting. I also added Related Post plugin, which has the similar functionality as previous Terms2Tags plugin. In addition, I enabled recent posts to be seen...
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Author: Dragan Varagić, 25/05/2007
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