Infostud.com and Daily Mail – Strategic Partnership

Northcliffe International, subsidiary of the international corporation Daily Mail and General Trust, became strategic partner of Infostud.com, gaining ownership of 25% of this Serbian Internet company. The aim of partnership is a joint development and strengthening of Internet market in Serbia, and Infostud will continue to be run by its founders, who retain 75% shareholding. Infostud runs leading websites for the employment and education in Serbia, which had almost 12 million visits during last year. Site www.infostud.com is one of 10 most visited domestic websites in country (according to alexa.com), and poslovi.infostud.com is number one jobs website, through which more than 3.500...
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Author: Dragan Varagić, 05/03/2008
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.RS domain Starts at March

BELGRADE, February 28, 2008 -- Serbian National Register of Internet Domain Names (RNIDS) informs Serbian and international public that registration of the new Internet domain names of the Republic of Serbia with .rs extension, will commence on Monday, March 10, 2008 at 12h noon.RNIDS will accept requests for registration of new .yu domain names until Friday, February 29, 2008 at 12h noon. After this date registration of new .yu domain names will no longer be possible. All .yu domain names registered until this date will continue to function normally at least until September 30, 2009. Registration of new .rs domains will be conducted through 27 Serbian companies, which were accredited...
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Author: Dragan Varagić, 28/02/2008
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Will OpenX Become Google Ad Network Competitor?

Several days before, Jonathan Miller became the chairman of online advertising company OpenX. Mr. Miller is former AOL CEO, and he was responsible for the move from AOL's ISP business model to advertising business and revenue model. In the same time, OpenAds ad serving open source software company, re-branded itself to OpenX. One of the main reasons they mentioned for this move, is to create the environment to have the range of products/services, not only the ad serving solution. These two recent events could be the moves towards Sean Ammirati's interesting idea for the creation of open source ad network, as the potential threat of Google's online advertising dominance. As Mr.
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Author: Dragan Varagić, 23/02/2008
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E-business Conference E-trgovina 2008, April 16 – 18, Palic, Serbia

The 8-th Conference on electronic commerce and electronic business E-trgovina 2008, the largest regional event in this field, will be traditionally held in Palic, Serbia, in the period from April 16, to April 18, 2008. The meeting is dedicated to the promotion of the actual e-commerce and e-business development in the region, and the popularization of electronic business in Serbia, and SEE region. The conference is supported by Serbian Ministry of Trade, Tourism and Services, Serbian Ministry of Science and Environmental Protection, and Serbian Chamber of Commerce. It regularly attracts over 250 delegates from commercial, government and research organisations in the region. ...
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Author: Dragan Varagić, 21/12/2007
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Advertising Revenue Model Strategy: Customer Engagement & Cost per Influence

In last three years, beginning with Ross Mayfield’s introduction with the term Cost per Influence (CPI), there is still the need for “practical and meaningful standard of measuring a websites true the value from an advertisers perspective�.

One of the problems lies in the fact that a lot of money is spent in order to have measurable results in online advertising, but it is not a case in general, only some advertisers achieve a really good ratio between ad placements, no. of ads served and actual results, with the fair (sustainable) price for an ad campaign.

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Author: Dragan Varagić, 20/12/2007
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