BlogOpen, Bor, Serbia – October 04-05

About This Fall’s BlogOpen, Bor, Serbia When: October 4–5 2008. Where: Bor, Brestovačka banja This fall’s BlogOpen is a regional friendly and professional meeting of bloggers which has, since last fall, been on the calendar of regular annual meetings of all the participants in blogosphere: authors, readers, IT workers and mainstream media. Goals: 1. Discussion about the topics and problems characteristic of this manner of public communication; 2. Realization of virtual communication in real, public space; 3. Calling wider public’s attention to this mode of authors’ presence and to the importance of an information society; 4.
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Author: Dragan Varagić, 22/09/2008
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Are Online Influencers Use Offline Relationship to Spread Their Influence?

There are a significant number of different reactions related to recent study “When did we start trusting strangers...” by Universal McCann. When the study is observed through the organizational communication level, there are the strong evidences related to the proliferation of less controllable online communication environment, through the significant rise of new “super influencers”. “In Brazil a stunning 24% of active internet users fall into the super influencer category. They are followed by India, Mexico and Pakistan – demonstrating how internet users have found their voice thanks to their massive use of social media in these markets.” In...
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Author: Dragan Varagić, 19/09/2008
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Top 100 European Marketing, Media & PR Blogs in English Language

I recently found the compilation of AdAge Power 150 list, with the Marketing, Media & PR blogs from Europe. The compilation can be found on Nick Burcher blog, Getinternationalclients.com and Andrew Grill blog. Interestingly, some people thought that I am from Russia, but I am from Serbia :) I did not post new articles on my English blog for some time, and I am still very well placed on the both lists :) Furthermore, I had Google PR 4 several months ago, until Google penalize me because I had Text  Link Ads. At the moment, I have only Google PR 2. Without that change I would be even better placed :) When I do not publish posts on my blog, you can follow my recommendations through...
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Author: Dragan Varagić, 31/08/2008
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Blogs and the Influence Metrics

Here is my presentation on Glocal 2.0 conference which is overview of some of the recent  tries to define blog and social media influence metrics. I am very glad that the Robin Hamman from BBC has the post about my presentation. He has one of the several most influential blogs about journalism in UK. I can only add to Robin's review that the most important factors of social media influence measurement (processes) and metrics (attributes) are who are the visitors of some blog (are they influential related to given content).
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Author: Dragan Varagić, 09/05/2008
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BusinessWeek: Reputation Management Services Industry = SEO & SMO?

John Tozzi from Business Week, practically declared Online Reputation Management Services as the industry itself, recently through the article "Do Reputation Management Services Work?" and the interview with John Battelle. As the value-added content for the mentioned article, there are the 12 slides covering the management of a company's online reputation, where is very clear that the online reputation management strategy is actually social media optimization strategy. ORM and SMO are very advanced online PR activities, with a lot of proactive work, but the reality is that a majority of companies use reactive response to the negative online coverage, as Andy Beal wrote in his article,...
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Author: Dragan Varagić, 04/05/2008
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