What is Social Media Capital?

Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (...) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media... It is indicative that many social media experts use the term "Social Capital" to clarify and define the benefits of an organization's use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media. Defining Social Media Capital Social capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks...
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Author: Dragan Varagić, 29/07/2009
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What is Content Marketing Management?

There are a lot of things going around on the very important concept of Content Marketing, including the establishment of the popular blogs covering this subject. "Content marketing represents the different marketing formats  that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases[...]" While reading the articles related to content marketing basics, it can be said that only a few of them are not "captured" with the sole writer's professional perspective:
  • The people from software development/sales background (e-CMS) mostly emphasize the production of a different content formats (content as the product of some programming - ...
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Author: Dragan Varagić, 14/03/2009
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Twitter Rank Spam Example

I recently found the interesting example of the hoax Twitter rank creation. It is related to a numerous following Twitter action, which produces a significant number of "automatic followers".
This means that after a time, with some number of tweet post, this account could be seen as relevant - according to number of followers.
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Author: Dragan Varagić, 25/02/2009
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Frameworks Analysis for Social Media

For the training and consulting business related to social media optimization (or company's use of social media), it is very useful to have a framework (some people call it - success map) which defines general steps for the incorporation of a social media activities in the company's business processes. After the development of the framework of a particular activities, it is much easier to create the detail map of the business processes and the responsibilities, needed to develop and maintain a social media activities within the company. I researched a number of proposed frameworks for social media (optimization), and I found several very useful works. Here is the review of nine...
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Author: Dragan Varagić, 12/12/2008
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Edgios.com: Distributed Search Engine – Yet another Google Killer?

Edgios.com is new kind of distributed search engine, or peer-to-peer search engine, which will be soon introduced to millions of Web users. P2P Search, Distributed Search, Community Search = User Base! Distributed search engine concept is not new, I read some posts about this approach to Web search four years ago, and my opinion about it that it is very interesting concept regarding breaking the monopoles in search engines industry by using p2p technology as the search platform, instead of proprietary web crawlers, thousands of SE's servers, etc. But, I did not read about some successful p2p SE's in any mainstream media, nor blogs. Will Edgios.com be the breaker...
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Author: Dragan Varagić, 11/10/2008
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