PR 2.0 as Anti-Fetish Overview

When you try to search for PR 2.0, there are enough interesting texts about it - I recommend to read PR 2.0 Essentials Guide, first. Nearly all of the articles I found about this subject, are related strictly to the techniques, and there is a few talks (writings) about the appropriate strategies which are related to new PR phenomenon. It would be great to emphasize that all of online PR strategies and the activities matters, and the start can be the Reputation Management. There is very informative article about online reputation monitoring, by Andy Beal. PR 2.0 and/Vs. Marketing 2.0 All of those acronyms are influenced by Web 2.0 (interesting article - PR 2.0 Vs. Web 2.0, by Brian...
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Author: Dragan Varagić, 08/03/2007
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E-business Conference “E-trgovina” is powered by IEEE

The 7-th Conference on electronic commerce and electronic business E-trgovina 2007, the largest regional event in this field, will be traditionally held in Palic (Serbia), in the period from April 18, to April 20, 2007. Several days ago, the local chapter of IEEE Serbia accepted to became the Technical Sponsor of "E-trgovina" Conference. All members of IEEE have 10% discount on the registration fees. I participate in this event as the member of Management and Program Committee, for 6 years. In addition, this year I will have the presentation "Online Credibility achievement methods".
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Author: Dragan Varagić, 26/02/2007
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Web 2.0 Vs. Page Impressions and CPM

JICWEBS recently announced that they use unique users as the mandatory measurement metric from January 2007. After the Web 2.0 tipping point, there is the rise of the question about appropriate measures with Web 2.0 (Ajax), Flash and RIA. In previous months there are several interesting posts that argues this question, such as the question about Web 2.0 measurement standards (Eric T. Peterson), Mark Baatse's post about measuring Web 2.0, or the measurement replacement proposal by Steve Rubel. When it is not talked about the online advertising models Page Impressions and CPM are already not used for KPI. Conversion and Return of Investment (ROI) are the measurement key phrases which...
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Author: Dragan Varagić, 21/02/2007
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Open access Web research sources – Web Focus, UK

There are interesting  access-free resource documents,  placed for the  UKOLN Events, UK. The presentations can be accessed through these links: - UKOLN - UK Web Focus - Presentations - 2006 (Web 2.0 Focus) - UKOLN - UK Web Focus - Presentations - 2005 (RSS Focus) - UKOLN - UK Web Focus - Presentations - 2004 (New Web technologies) There are about 50 presentations in HTML and ppt format.
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Author: Dragan Varagić, 06/01/2007
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Useful Web service – Page2RSS

Recently I found very useful service Page2RSS, which enables RSS subscriptions to the pages without RSS feature.

The service is very simple - there is only need to paste the Web page URL, and on the next service’s page there is the RSS url which is traceable with RSS readers.

The result on the reader shows is there any changes. Sometimes this does not work very well because sites use flash or use visitor's counters, current time etc.

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Author: Dragan Varagić, 05/01/2007
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