“Know-Wow” viral marketing concept

My friend and colleague Ivan Surjanovic (www.ipowerstrategy.com) has very interesting viral marketing concept - "Know Wow". As it is obviously seen, the interesting phrase is created as the mash-up of two phrases: "Know-how" and "Wow Effect". The second phrase is related to viral marketing issues. Ivan says: "In the extremely competitive business environment today meeting your customers’ expectations and needs is required; however it is no longer enough. In order to survive and win you have to go the EXTRA MILE. You have to go beyond people’s expectations: you have to be loved! You have to WOW them!" The concept is very interesting because it combines real knowledge and...
VN:F [1.9.22_1171]
Rate article:
Rating: 0.0/10 (0 votes cast)
Read more
Author: Dragan Varagić, 13/04/2007
RSS

XPRL – Public Relations XML

I read the article from Emerald archive, and I stumbled upon the reference from the xprl.org Web site. Some blog posts about XPRL can be found here. Definition: "XPRL (Extensible Public Relations Language) is an open specification for an XML-based language being developed for the public relations sector. XPRL is similar to the Extensible Business Reporting Language (XBRL), but more specific to public relations applications. The aim of the U.K.-based XPRL initiative group is to standardize the way that industry-specific computer data is stored and shared over the Internet. According to the XPRL Steering Group, the new schema-based markup language will benefit not only public...
VN:F [1.9.22_1171]
Rate article:
Rating: 0.0/10 (0 votes cast)
Read more
Author: Dragan Varagić, 09/04/2007
RSS

Referrer SPAM Rage

I am really pissed of because of enormous number of referrer SPAM I receive at this blog (that is the reason for the comment subscription). That's the situation for a months, but until recently those were only standard Viagra/amphetamine combinations, very nicely visible in the stats referrer table (with # sign). Several days ago I received referrer from some pingdom.com (I will not give them a link) with the form of the URL pingdom.com/monitor/www.draganvaragic.com. Of course, this is only a SPAM for their services. I really hate this, and I hope that this post will be a part of the campaign for people NOT TO SIGN to do business with them.
VN:F [1.9.22_1171]
Rate article:
Rating: 10.0/10 (1 vote cast)
Read more
Author: Dragan Varagić, 24/03/2007
RSS

Pay-Per-Action will become mainstream

After Google announced beta test of PPA AdWords service two days ago, there were near 900 blog posts about Google PPA at Technorati. In this post I will try not to "echo" this very important news. The primary emphasis is on the impacts of this move, when Google put it operational worldwide (I am not from USA to test it). I recommend first to read very good article from TechCrunch (if you did not do it already). PPA is near to sales When Google decides to move towards PPA advertising, this is very big thing, although there are players in this field (e.g. Snap Search Engine). If we look at the development in the field of PPC advertising (40% share of all online advertising market),...
VN:F [1.9.22_1171]
Rate article:
Rating: 0.0/10 (0 votes cast)
Read more
Author: Dragan Varagić, 22/03/2007
RSS

Blog popularity by TLA Blog Juice mashup service

There are several site popularity tools, very widely used for the web site reputation calculation - Google PR, Alexa, Netcraft, etc. Text Link Ads service is known for very good affiliate program, as well as for 100 $US credit on their Google PR link building service. It has very interesting free blog popularity tool - TLA Blog Juice Rank (Score). Blog Juice Score is interesting mashup service which combines four rating services: 1. Approximate number of Bloglines subscribers. 30% of the complete score. 2. Alexa rank of the site. 15% of the complete score. 3. Technorati rank of the site. 30% of the complete score. 4. Technorati inbound links for the site. 15% of the complete...
VN:F [1.9.22_1171]
Rate article:
Rating: 0.0/10 (0 votes cast)
Read more
Author: Dragan Varagić, 21/03/2007
RSS
Page 10 of 13First...45678910111213