Kategorija: Online PR

Opinions and articles about public relations on Internet.

Online PR Digg.com Alike Service – NewPR

"New PR is a news site where users submit articles and the readers choose which stories make the headlines." This sentence can be read on all pages of NewPR service, web site related to subject of online PR, with the focus on PR 2.0. There are really interesting articles, but my impression is that there are not enough participants who submit...
Author: Dragan Varagić, 03/05/2007
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Seven Tips to Sustain Online Influence?

As time goes, there are more and more newcomers in the world of online influencers. Those people were completely anonymous one or two years ago, and they suddenly become famous and trustworthy. This article is not about how to achieve online influence (you can read very good article from Steve Rubel, or advices to get blogged from TechCrunch), but...
Author: Dragan Varagić, 25/04/2007
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XPRL – Public Relations XML

I read the article from Emerald archive, and I stumbled upon the reference from the xprl.org Web site. Some blog posts about XPRL can be found here. Definition: "XPRL (Extensible Public Relations Language) is an open specification for an XML-based language being developed for the public relations sector. XPRL is similar to the Extensible...
Author: Dragan Varagić, 09/04/2007
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PR 2.0 as Anti-Fetish Overview

When you try to search for PR 2.0, there are enough interesting texts about it - I recommend to read PR 2.0 Essentials Guide, first. Nearly all of the articles I found about this subject, are related strictly to the techniques, and there is a few talks (writings) about the appropriate strategies which are related to new PR phenomenon. It would...
Author: Dragan Varagić, 08/03/2007
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MySpace.com Success – Secret or Not?

When I prepared the article about MySpace.com success for PC Magazine - Serbia, I found the articles on several online places, where is said that the success of MySpace.com IS the secret. It is said because a lot of similar sites exists, maybe even more functional than MySpace.com. When those people come to that site(s) they do not...
Author: Dragan Varagić, 22/08/2006
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