Kategorija: Online PR

Opinions and articles about public relations on Internet.

Social Media Optimization and the Brand/Reputation Management

This article is about how to put the brand positioning (brand awareness and brand recognition) in the context of online reputation management and social media optimization activities. In addition, there is the separation of SMO activities on the technical and communication level of online engagement. To achieve the strategic approach for the...
Author: Dragan Varagić, 19/04/2008
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Is SEO Business More Than 90 Percent the Publicity Business?

Scott Hendison have a very interesting article about current state of link building, and he actually talks about that the best SEO technique is – publicity! It is not a SEO business anymore, and it was not ever. From the time Google came on the spot, there was the three part SEO business practice: on-site optimization (HTML/URL code...
Author: Dragan Varagić, 14/04/2008
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Study: Communications Professionals on New Influensers and Theirs PR Profession Impact

The study "New Media, New Influencers and Implications for the Public Relations Profession" was conducted by a team of Fellows of the Society for New Communications Research, from September 2007 - November 2007. Survey Methodology and Sample The population of interest was “social media power users,” i.e., communications...
Author: Dragan Varagić, 02/04/2008
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Value Added Social Media Release

Last days, when I search for Social Media Releases (Technorati.com tag search for SMR, SMPR, SMNR...), I find more and more (let's say it) not good articles about this issue (hype, buzz). Although there are great basic articles about SMR (e.g. Brian Solis is my favourite - he should create the e-book about it), I agree with Brian...
Author: Dragan Varagić, 25/03/2008
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IAOC: Fall 2007 Season of an Educational Online Marketing Program

Mr. David Reich, Interim Executive Director, IAOC , asked me to publish the announcement regarding the Internet marketing communications education hosted by International Association of Online Communicators (IAOC). IAOC is a nonprofit professional organization devoted to the sharing of knowledge and information among professionals, educators and...
Author: Dragan Varagić, 13/10/2007
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