Kategorija: E-marketing

Opinions and comments about Internet marketing issues.

Visitor Lifetime Value as the PPC optimization tool

Visitor Lifetime Value (VLV) is the phrase derived from Customer Lifetime Value (CLV), and it was introduced in the very interesting article "Trade PPC for VLV: Visitor Lifetime Value Metric Makes Money" by Greg Howlett.
VLV is the metric, according to Greg Howlett, "which refers to how much profit you can expect to generate from a visitor,...
Author: Dragan Varagić, 24/05/2007
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SearchStatus Firefox Plugin Now Includes Compete Site Rankings

One of the most useful Firefox plug-ins I use at Firefox browser is SearchStatus. It is the great tool for SEO/SEM (I also like very much SEO Quake in Google Results), but I use it most for the evaluation of the Web sites I found interesting, but I do not know much about them yet. In new version, this tool includes the visual manifestation of ...
Author: Dragan Varagić, 16/05/2007
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Widget Advertising – Trend to Do Something About

Widgets (or Gadgets) are rich media applications that are easy to build, customize and add to a Web site. There is the difference between desktop widgets (operates from single computer) and Web widget, which are accessible to all Web site visitors. Widgets are being turned into advertising delivery systems, during last year. Recently, Google...
Author: Dragan Varagić, 09/05/2007
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SEO Score Buzz – Do You Really Have SEO Enabled Web Site?

You maybe seen SEO tool SEO Score, which analyze the technical aspects of on-site SEO. You can analyze plenty of sites through the URL http://whois.domaintools.com/yoursite.com. It is interesting to see if you hired real expert in on-site SEO, or you still have the problems. For example, this Web site (WordPress, and I did nothing on...
Author: Dragan Varagić, 04/05/2007
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Coca Cola Social Network & Loyalty Sales Promotion in Serbia

I was invited to be the professional guest at Coca Cola Serbia press conference, which was held in Belgrade, 04-29-2007. My role on the press briefing was to say my opinion about the importance of its social networking service, as well as the loyalty program, which combines sales promotion (buying Coca Cola products to have more points for a...
Author: Dragan Varagić, 02/05/2007
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