Kategorija: E-marketing

Opinions and comments about Internet marketing issues.

BeeShaper.com Case Sudy: Client’s and Shaper’s perspective

It’s been a while since I decided to write a case study of the BeeShaper.com WoM network, since I have been using it from the start, eight months now. The motive to write it right now is recent announcement that BeeShaper reached 10.000 registered users and confirmed it was the largest regional network of its kind.

What is the WoM network?

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Author: Dragan Varagić, 01/07/2015
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Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native...
Author: Dragan Varagić, 03/03/2013
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Social Media Strategy Templates Recommendations

When I develop online communication strategy for the client (as well as any other strategy development), I like to consult the available frameworks, worksheets, guidelines, or any other strategy document templates. I found that there are three large groups of a social media strategy documents (it is hard to find the documents related to online...
Author: Dragan Varagić, 19/06/2010
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Online Media Landscape 3.0

When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs' video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation). Online Media Landscape 2009/2010 - The...
Author: Dragan Varagić, 20/12/2009
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Multilingual Twitter or not?

For months I had the problem with the interaction on my Twitter account, because I have to see how to handle English and Serbian conversation on some propper way.

The problem is in the fact that when I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand the statusses,...

Author: Dragan Varagić, 31/10/2009
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