Native Ad Types Proposition: Native Advertising Matrix

There are many synonyms surrounding the buzz term Native Advertising, and the result of that fact is the divide about the purpose and the role of Native Ads, even in the established organization like IAB. Evidently, there is a luck of precise definition what Native Advertising is, and the problem is in the different perspectives of the Native Advertising stakeholders:
  • Native advertising are Advertorials.
  • Native Advertising are Sponsored Texts.
  • Native Advertising are Google AdWords, Facebook SocialAds, Promoted Tweets, etc.
  • Native Advertising is Branded Content.
The main problem surrounding Native Advertising is its inbound nature, opposed to a pure advertising (outbound)...
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Author: Dragan Varagić, 03/03/2013
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Social Media Strategy Templates Recommendations

When I develop online communication strategy for the client (as well as any other strategy development), I like to consult the available frameworks, worksheets, guidelines, or any other strategy document templates. I found that there are three large groups of a social media strategy documents (it is hard to find the documents related to online communication stuff beyond social media ), which are related to its use for the particular development of a social media strategy: 1. Useless articles and other documents (mainly promotional ones with a "hidden knowledge"). Many people miss the difference between a strategy development and a tactics deployment. 2. Motivational...
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Author: Dragan Varagić, 19/06/2010
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Online Media Landscape 3.0

When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs' video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation). Online Media Landscape 2009/2010 - The line between classic and online media is blurring When the media is perceived in the context of online influence, there is no exact line between the types of social media and the classic media. The focus should be on the target groups, and the goals of an organization, considering reacing a right audience. Brand Media Brand Media combines...
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Author: Dragan Varagić, 20/12/2009
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Multilingual Twitter or not?

For months I had the problem with the interaction on my Twitter account, because I have to see how to handle English and Serbian conversation on some propper way.

The problem is in the fact that when I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand the statusses, and it could be very boring to them. I experience myself the same issue with some persons with a multilingual Twitter accounts I follow, and often I miss something important from those people. The reason is - I did not have enough attention regarding a lot of tweets in other language(s).

Finally, yesterday I got the tweet from ...
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Author: Dragan Varagić, 31/10/2009
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What is Social Media Capital?

Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (...) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media... It is indicative that many social media experts use the term "Social Capital" to clarify and define the benefits of an organization's use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media. Defining Social Media Capital Social capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks...
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Author: Dragan Varagić, 29/07/2009
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