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IAOC: Početak jesenjeg programa online PR i marketing edukacije

Juče sam dobio mail od g. Davida Reicha, izvršnog direktora neprofitne organizacije IAOC (International Association of Online Communicators), čiji je cilj širenje znanja i informacija iz oblasti online odnosa s javnošću i marketinga, za potrebe profesionalaca, edukatora i studenata.

Edukativni program pod nazivom “Ove nedelje na IAOC blogu” trajaće od 15. oktobra do 16. novembra na korporativnom blogu organizacije – IAOCblog.com.

Kao gostujući “predavači” na blogu učestvuju eksperti iz oblasti online komunikacije, i tako je 24. septembra sezonu predavanja započeo Peter A. Gloor iz MIT-ijeve Sloan School of Management, sa temom online komunikacije na radnom mestu.

U nastavku sledi originalno saopštenje organizacije IAOC:

ANNOUNCEMENT:

Subject: Industry Experts Blog Hot Topics in Online Marketing

The International Association of Online Communicators (IAOC)
has just begun the Fall 2007 season of the popular educational
blog show, “This Week on IAOCblog.com.” The program is free and
open for PR, marketing and online communications professionals,
educators and students, as well as anyone interested in
discussing hot topics and trends in Internet marketing
communications.

The Fall season kicked off September 24 with guest blogger
Peter A. Gloor of MIT’s Sloan School of Management, who blogged
about analyzing workplace communications. The season continues
Oct 15 with computer communications expert Dave Taylor
answering that menacing question: Is it okay to get paid to
blog?

The blog show features a different guest blogger each week.
Guests are renowned professionals, educators and authors in the
field of online communication.

Here is the Fall lineup:

October 15-19, 2007
GUEST: Dave Taylor, Blogsmart, Ask Dave Taylor
TOPIC: Is It Okay to Get Paid to Blog?

October 22-26, 2007
GUEST: Ted Demopoulos, Blogging for Business
TOPIC: Should CEOs Blog?

October 29-November 2, 2007
GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy

November 5-9, 2007
GUEST: Lois Kelly, Foghound
TOPIC: Conversational Marketing: Mood over Matter?

November 13-16, 2007
(Nov. 12 is Veteran’s Day)
GUEST: Shel Horowitz, Ethical Marketing Expert
TOPIC: Blogger’s Code of Ethics: News or Ruse?

Mislim da se radi o veoma interesantnoj organizaciji za sve one koje interesuje oblast Internet marketinga i online PR-a

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